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40 Cards in this Set

  • Front
  • Back

salary

annual income that is usually paid on a monthly basis

sales forecasting

predicting future sales levels and sales trends

sales promotion

incentives such as special offers or special deals directed at consumers or retailers to achieve short term sales increases and repeat purchases by consumers

sales revenue (or sales turnover)

the total value of sales made during the trading period = selling price x quantity sold


sample

group of people taking part in a market research survey selected to be representative of the target market overall

sampling error

errors in research caused by using a sample for data collection rather than the whole target population

scale of operation

the maximum output that can be achieved using the available inputs (resources) -- this scale can only be increased in the long term by employing more of all inputs

scientific decision making

involves basing decisions on a formal framework and a data analysis of both the problem and the options available

seasonal variations

regular and repeated variations that occur in sales data within a period of 12 months or less

secondary research

collection of data from second-hand sources

secondary sector business activity

firms that manufacture and process products from natural resources, including computers, brewing, baking, clothing, and construction

self-actualization

a sense of self fulfillment reached by feeling enriched and developed by what one has learned and achieved

semi-variable costs

costs that have both a fixed and a variable cost element

share

a certificate confirming part ownership of a company and entitling the shareholder to dividends and certain shareholder rights

share capital

the total value of capital raised from shareholders by the issue of shares

share price

the quoted price of one share on the stock exchange

shareholder

a person or institution owning shares in a limited company

shareholders' equity

total value of assets minus total value of liabilities

single-union agreement

an employer recognizes just one union for purposes of collective bargaining

situational leadership

effective leadership varies with the task in hand and situational leaders adapt their leadership style to each situation

snowball sampling

using existing members of a sample study group to recruit further participants through their acquaintances

social audit

an independent report on the impact a business has on society. This can cover pollution levels, health and safety record, sources of supplies, customer satisfaction and contribution to the community

social enterprise

a business with mainly social objectives that reinvests most of its profits into benefiting society rather than maximizing returns to owners

social (societal) marketing

this approach considers not only the demands of consumers but also the effects on all members of the public (society) involved in some way when firms meet these demands

sole trader

a business in which one person provides the permanent finance and, in return, has full control of the business and is able to keep all the profits

span of control

the number of subordinates reporting directly to a manager

staff appraisal

the process of assessing the effectiveness of an employee judged against pre-set objectives

stakeholder concept

the view that businesses and their managers have responsibilities to a wide range of groups, not just shareholders

stakeholders

people or groups of people who can be affected by, and therefore have an interest in, any action by an organization

start-up capital

capital needed by an entrepreneur to set up a business

stock (inventory)

materials and goods required to allow for the production of and supply of products to the customer

straight-line depreciation

a constant amount of depreciation is subtracted from the value of the asset each year

strategic alliances

agreements between firms in which each agrees to commit resources to achieve an agreed set of objectives

strategic analysis

the process of conducting research on the business environment within which a business operates and on the organization itself in order to develop strategy

strategic choice

identifying strategic options , evaluating them and then choosing between them

strategic implementation

the process of allocating and controlling resources to support the chosen strategies

strategic management

the role of management when setting long-term goals and implementing cross-functional decisions that should enable a business to reach these goals

stratified sampling

this draws a sample from a specified sub-group or segment of the population and uses random sampling to select an appropriate number from each stratum

supple chain management (SCM)

managing the network of businesses that are involved in the provision of products to the final consumers

SWOT analysis

a form of strategic analysis that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future direction and success of a business