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40 Cards in this Set
- Front
- Back
salary |
annual income that is usually paid on a monthly basis |
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sales forecasting |
predicting future sales levels and sales trends |
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sales promotion |
incentives such as special offers or special deals directed at consumers or retailers to achieve short term sales increases and repeat purchases by consumers |
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sales revenue (or sales turnover) |
the total value of sales made during the trading period = selling price x quantity sold
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sample |
group of people taking part in a market research survey selected to be representative of the target market overall |
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sampling error |
errors in research caused by using a sample for data collection rather than the whole target population |
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scale of operation |
the maximum output that can be achieved using the available inputs (resources) -- this scale can only be increased in the long term by employing more of all inputs |
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scientific decision making |
involves basing decisions on a formal framework and a data analysis of both the problem and the options available |
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seasonal variations |
regular and repeated variations that occur in sales data within a period of 12 months or less |
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secondary research |
collection of data from second-hand sources |
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secondary sector business activity |
firms that manufacture and process products from natural resources, including computers, brewing, baking, clothing, and construction |
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self-actualization |
a sense of self fulfillment reached by feeling enriched and developed by what one has learned and achieved |
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semi-variable costs |
costs that have both a fixed and a variable cost element |
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share |
a certificate confirming part ownership of a company and entitling the shareholder to dividends and certain shareholder rights |
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share capital |
the total value of capital raised from shareholders by the issue of shares |
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share price |
the quoted price of one share on the stock exchange |
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shareholder |
a person or institution owning shares in a limited company |
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shareholders' equity |
total value of assets minus total value of liabilities |
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single-union agreement |
an employer recognizes just one union for purposes of collective bargaining |
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situational leadership |
effective leadership varies with the task in hand and situational leaders adapt their leadership style to each situation |
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snowball sampling |
using existing members of a sample study group to recruit further participants through their acquaintances |
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social audit |
an independent report on the impact a business has on society. This can cover pollution levels, health and safety record, sources of supplies, customer satisfaction and contribution to the community |
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social enterprise |
a business with mainly social objectives that reinvests most of its profits into benefiting society rather than maximizing returns to owners |
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social (societal) marketing |
this approach considers not only the demands of consumers but also the effects on all members of the public (society) involved in some way when firms meet these demands |
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sole trader |
a business in which one person provides the permanent finance and, in return, has full control of the business and is able to keep all the profits |
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span of control |
the number of subordinates reporting directly to a manager |
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staff appraisal |
the process of assessing the effectiveness of an employee judged against pre-set objectives |
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stakeholder concept |
the view that businesses and their managers have responsibilities to a wide range of groups, not just shareholders |
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stakeholders |
people or groups of people who can be affected by, and therefore have an interest in, any action by an organization |
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start-up capital |
capital needed by an entrepreneur to set up a business |
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stock (inventory) |
materials and goods required to allow for the production of and supply of products to the customer |
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straight-line depreciation |
a constant amount of depreciation is subtracted from the value of the asset each year |
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strategic alliances |
agreements between firms in which each agrees to commit resources to achieve an agreed set of objectives |
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strategic analysis |
the process of conducting research on the business environment within which a business operates and on the organization itself in order to develop strategy |
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strategic choice |
identifying strategic options , evaluating them and then choosing between them |
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strategic implementation |
the process of allocating and controlling resources to support the chosen strategies |
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strategic management |
the role of management when setting long-term goals and implementing cross-functional decisions that should enable a business to reach these goals |
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stratified sampling |
this draws a sample from a specified sub-group or segment of the population and uses random sampling to select an appropriate number from each stratum |
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supple chain management (SCM) |
managing the network of businesses that are involved in the provision of products to the final consumers |
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SWOT analysis |
a form of strategic analysis that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future direction and success of a business |