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30 Cards in this Set

  • Front
  • Back
Community
Area of local business influence
city, town or rural area
Community vs. Geographical Community
community can refer to groups affected by organization's actions while
graphical community can refer to a broader sense (called site)
Site Community
geographical location of company operations
Fence-line Community
immediate neighbors
Virtual Communities
People who are connected to the company online
Communities of Interest
groups that share common interest with company
Employee Community
people who work near company
Business participation desired by community
-pay taxes
-provide jobs and training
-follow laws
-support schools
-support arts & cultural activities
-support local health care programs
-support parks & rec
-assist less advantaged people
-contribute to public safety
-participate in economic development
Community Services Desired by Business
-schools (quality education)
-recreational opportunities
-libraries, museums, theatres, etc
-adequate infrastructure
-adequate transport systems
-effective public safety
-fair taxation
-streamlined permitting services
-quality health care services
-cooperative problem-solving approach
Civic Engagement
active involvement of business and individuals changing and improving communities
civic pertains to cities or communities
engagement pertains to committed or involved in something
License to Operate
business must earn from society as a "right to do business"
Social Capital
norms and networks that enable collective action
"goodwill that is engendered by the fabric of social reforms"
Community Relations
organized involvement of business with the community
Importance of Community Relations
as derived from Center for Corporate Citizenship, most companies have:
-statement in annual report about commitment to community relations
-have written mission statements for CR programs
-factor community involvement into strategic plan
Community Relations Manager
interact with local citizens, develop community programs, manage donations of goods & services, work with local gov and encourage employee volunteerism
produce more social capital
Community Reinvestment Act
requires banks to demonstrate their commitment to local communities through low-income lending programs and to provide annual reports to the public
micro-credit
provide capital to individual entrepreneurs who would not normally qualify for loans
Yunus, nobel peace prize, 2006
Community Relations commitment
Economic development; crime abatement; education; housing; aid to minority employees; disaster, terrorism and war relief
Corporate Philanthropy (corporate giving)
businesses around the world give generously to communities through various philanthropic contributions to nonprofit organizations
Gifts by Corporations
can deduct from taxes if it does not exceed 10% of pretax income
europe lags behind US because less tax breaks
Corporate Foundations
nonprofits that handle charitable programs..
more uniform distribution
central group of professionals to handle grant requests
Forms of Corporate Giving
charitable donations--money
in-kind contributions-products or services (steadily increasing and surpasses money, deduct fair market value)
volunteer employee service-time (assist through unpaid work); skills-based volunteerism
Priorities in Corporate Giving
largest share to health and human services
education
civic & community orgs
culture & arts
environment
How does giving contribute to corporate success
Corporate Philanthropy Index (CPI) 1 to 5
based on stakeholders perceptions
Strategic Philanthropy
corporate giving that is linked directly or indirectly to business goals and objectives
meet needs of donor and recipient
Areas of enhanced company competitiveness
-factor conditions (supply of trained workers, physical infrastructure, natural resources)
-demand conditions (affect demand for a product or service)
-context for strategy and rivalry (open markets and fair competition)
-related and supporting industries (strengthen related sectors of economy)
Other ways to benefit from contributions
-draw on unique assets and competencies of business
-align priorities with employee interests (employees given a say)
-align priorities with core values of firm
-use hard-nosed business methods to asses gift impacts (goals have been met)
Collaborative Partnerships
voluntary collaboration among business, gov and civil society orgs to achieve specific objectives
"Echo Boom" generation
increase class sizes, less student attention
Four waves of distinct periods of involvement by corporations with schools
Conference Board said:
-direct involvement with schools
-application of management principles to school admin
-public policy initiatives in education
-collaboration for systemic reform (collaboration of bus, schools and gov)