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30 Cards in this Set
- Front
- Back
Community
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Area of local business influence
city, town or rural area |
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Community vs. Geographical Community
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community can refer to groups affected by organization's actions while
graphical community can refer to a broader sense (called site) |
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Site Community
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geographical location of company operations
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Fence-line Community
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immediate neighbors
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Virtual Communities
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People who are connected to the company online
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Communities of Interest
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groups that share common interest with company
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Employee Community
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people who work near company
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Business participation desired by community
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-pay taxes
-provide jobs and training -follow laws -support schools -support arts & cultural activities -support local health care programs -support parks & rec -assist less advantaged people -contribute to public safety -participate in economic development |
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Community Services Desired by Business
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-schools (quality education)
-recreational opportunities -libraries, museums, theatres, etc -adequate infrastructure -adequate transport systems -effective public safety -fair taxation -streamlined permitting services -quality health care services -cooperative problem-solving approach |
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Civic Engagement
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active involvement of business and individuals changing and improving communities
civic pertains to cities or communities engagement pertains to committed or involved in something |
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License to Operate
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business must earn from society as a "right to do business"
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Social Capital
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norms and networks that enable collective action
"goodwill that is engendered by the fabric of social reforms" |
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Community Relations
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organized involvement of business with the community
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Importance of Community Relations
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as derived from Center for Corporate Citizenship, most companies have:
-statement in annual report about commitment to community relations -have written mission statements for CR programs -factor community involvement into strategic plan |
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Community Relations Manager
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interact with local citizens, develop community programs, manage donations of goods & services, work with local gov and encourage employee volunteerism
produce more social capital |
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Community Reinvestment Act
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requires banks to demonstrate their commitment to local communities through low-income lending programs and to provide annual reports to the public
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micro-credit
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provide capital to individual entrepreneurs who would not normally qualify for loans
Yunus, nobel peace prize, 2006 |
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Community Relations commitment
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Economic development; crime abatement; education; housing; aid to minority employees; disaster, terrorism and war relief
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Corporate Philanthropy (corporate giving)
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businesses around the world give generously to communities through various philanthropic contributions to nonprofit organizations
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Gifts by Corporations
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can deduct from taxes if it does not exceed 10% of pretax income
europe lags behind US because less tax breaks |
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Corporate Foundations
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nonprofits that handle charitable programs..
more uniform distribution central group of professionals to handle grant requests |
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Forms of Corporate Giving
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charitable donations--money
in-kind contributions-products or services (steadily increasing and surpasses money, deduct fair market value) volunteer employee service-time (assist through unpaid work); skills-based volunteerism |
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Priorities in Corporate Giving
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largest share to health and human services
education civic & community orgs culture & arts environment |
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How does giving contribute to corporate success
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Corporate Philanthropy Index (CPI) 1 to 5
based on stakeholders perceptions |
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Strategic Philanthropy
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corporate giving that is linked directly or indirectly to business goals and objectives
meet needs of donor and recipient |
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Areas of enhanced company competitiveness
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-factor conditions (supply of trained workers, physical infrastructure, natural resources)
-demand conditions (affect demand for a product or service) -context for strategy and rivalry (open markets and fair competition) -related and supporting industries (strengthen related sectors of economy) |
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Other ways to benefit from contributions
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-draw on unique assets and competencies of business
-align priorities with employee interests (employees given a say) -align priorities with core values of firm -use hard-nosed business methods to asses gift impacts (goals have been met) |
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Collaborative Partnerships
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voluntary collaboration among business, gov and civil society orgs to achieve specific objectives
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"Echo Boom" generation
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increase class sizes, less student attention
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Four waves of distinct periods of involvement by corporations with schools
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Conference Board said:
-direct involvement with schools -application of management principles to school admin -public policy initiatives in education -collaboration for systemic reform (collaboration of bus, schools and gov) |