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BUS 620 Week 4 Assignment Ad Compaign Article Review
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http://www.homeworkmye.com/product/bus-620-week-4-assignment-ad-compaign-article-review |
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Week 4 Assignment Ad Campaign. Review the article: Stanford, D. (2012). Mountain Dew wants some street cred.Bloomberg Businessweek. Retrieved from EBSCOHost. In a 2-3 page paper, answer the following: Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed |
http://www.homeworkmye.com/product/bus-620-week-4-assignment-ad-compaign-article-review |
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BUS 620 Week 4 Assignment Ad Compaign Article Review
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http://www.homeworkmye.com/product/bus-620-week-4-assignment-ad-compaign-article-review |
