Bus 330 Week 2 Quiz

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1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
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1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
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1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
http://www.ashfordhomeworks.com/download/bus-330-week-2-quiz/Download answer at http://www.ashfordhomeworks.com/download/bus-330-week-2-quiz/
1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
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1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
http://www.ashfordhomeworks.com/download/bus-330-week-2-quiz/Download answer at http://www.ashfordhomeworks.com/download/bus-330-week-2-quiz/
1. Question : What reason was given to explain the emergence of Fair Trade as a business model for importers?Opportunity to reach less-saturated markets.Consumers’ desire for meaningful engagement.Expansion of the middle class.Ability to reduce risk from difficult-to-foresee threats.2. Question : Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price?Placing sale signs near one third of the merchandise on display.Offering a discount for customers who pay cash.Posting prices ending in 9.Changing prices as supplies of goods fluctuate.3. Question : When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?Other supply chain partners must undertake value-adding activities to convert inputs to outputs.The channel partner selling the items must generate transaction records, such as invoices and packing slips.The channel partner taking ownership must generate demand through retailer supports, such as product display materials.Other channel partners competing for that sale must create incentives to stimulate retail demand.4. Question : Which statement BEST describes the strategic objective of volume maximization?To generate as much profit (revenue) as possible in the near term.To generate as much sales volume as possible over time.To generate as much sales volume as possible in the near term.To generate as much profit as possible over the life of an offering.5. Question : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?Modified pricing strategyVariable pricing strategyDiffering price variablesShort-term variability6. Question : The term “reference pricing” refers toThe price consumers typically have in mind when they consider a fair exchange for the value offered by a specific good or service.The average price point consumers will calculate when researching a specific good or service.The practice by sellers of posting competitors’ prices or offering a blanket promise to matchother sellers’ prices.The value customers assign based on their expectations of customer service and post-sale support in addition to product features.7. Question : Which answer BEST describes outbound licensing as a business model?A business in U.S. contracts with a business in India for exclusive rights to market its products in the U.S.A business in U.S. contracts with a business in the U.S. for exclusive rights to market its products in India.A business in India contracts with inventors in the U.S. to develop new products to distribute in India.A business in U.S. contracts with a business in India for exclusive rights to market its products in South America.8. Question : What information does the, break-even analysis contribute to a pricing decision?The price above which demand for an item will decrease significantly.The cost below which sales of an item cannot yield a profit.The variable (incremental) cost, on average, of each unit sold.The fixed percentage that must be added to an item to arrive at its selling price.9. Question : Which of the following examples best illustrates “inelastic demand’?A business traveler encounters rain on the way to his meeting; finding umbrellas priced at $25 but plastic ponchos for $10, he chooses the latter.A young man hopes to buy a DVD of a favorite movie but finds the movie available only on video cassettes, which he buys, in spite of its lower quality.A vacationer becomes thirsty while touring Wally World. Finding Wally Water at $2 a bottle for sale, the same price as soft drinks, she purchases a Diet Sprite.A business traveler discovers he has forgotten to bring deodorant and he pays the high price for a travel-size deodorant product in the hotel’s gift shop.10. Question : Which of the following examples BEST illustrates the impact of product strategy on pricing?As smartphones gain consumer adoption in the market, the sales of Sony’s Flip video camera go down, even though its technical capacities are excellent; the company ceases to offer the camera.A major appliance retailer raises prices on all seasonal products, such as snow blowers and lawn mowers, maintaining the incremental difference between prices for each.A theater group sets the price of its tickets based upon the price of competing cultural offerings during the same time period.Sundance Cinema introduces an improved movie experience by eliminating pre-movie advertising and allowing advance seat reservations, successfully charging higher ticket prices.    
http://www.ashfordhomeworks.com/download/bus-330-week-2-quiz/