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8 Cards in this Set
- Front
- Back
- 3rd side (hint)
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MARKET ATTRACTIVENESS |
-Market Size? -Market Growth Rate?-Avg. Market Profit Margins?-Trends/ Changes in Market?-New Technology in Market?-New Market Regulations?-Market Cycle - developing/ maturing/ declining?-Market Convergence w Another Market? |
Anything about the market goes into this bucket |
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COMPETITIVE LANDSCAPE |
-Top Competitors in the Market?-Top Players Market Share?-Products Competitors Sell?-Competitor Capabilities?-What Differentiates Competitor from the Rest of Competition?-What're the Barriers to Entry? |
Anything about competitors goes in this bucket |
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COMPANY ATTRACTIVENESS/ COMPANY CAPABILITIES |
- Line of Products the Company Offers? - How do the Products Differentiate Themselves from Others in the Market? -Market share of the Company? - How profitable is the Company? - What Distribution Channels does the Company have? - What Partnerships does the Maintain? - What is the Buying Power of the Company? - What's the Go-to-Market Strategy? - What Geographic Regions is the Company in? - Is the Company Growing, Declining or Maturing? |
Anything about the company you are working with or the company you are looking to analyze or acquire go into this bucket |
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CUSTOMER SEGMENTATION AND NEEDS |
- Different Customer Segments? -Customer Characteristics in each Market Segment? - Needs / Preferences of each Customer Segment? - Are Customers within each Segment Changing? If so, How? - How Profitable is each Segment? |
Anything about customers in the target market goes into this bucket |
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FINANCIAL CONSIDERATIONS |
- Is the Implication of this Business Decision Profitable? - What're the Different Revenue Elements? - What're the Different Cost Elements? - How can we Increase Revenues? - How can we Decrease Costs? - What's the Pricing Strategy? - How Long will it take to Breakeven? - What's the Cost of Acquisition? - What's the Financial Exit-Strategy of this Business Decision? |
Anything regarding revenue, costs and profit goes into this bucket |
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SYNERGIES |
- What're the Possible Revenue Synergies? - What're the Possible Cost Synergies? - Are Synergies Realizable? - How Long will it take to Realize these Synergies? |
Anything about synergies between two companies or two products goes into this bucket |
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RISKS AND MITIGATIONS |
- What're the Risks Associated with this Biz Decision? - Impact of the Risks? - Can we Mitigate these Risks? |
This is a versatile bucket you can use in frameworks where you need one more bucket but can't think of one |
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CREATE YOUR OWN |
CREATE a bucket as long as it is fully focused on the aim Ex - market regulation Political influence Out side interest |
This bucket allows you to get creative and flexible. |
