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60 Cards in this Set
- Front
- Back
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How does TV impact reality and how does that impact our views of reality?
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tv shapes our view of reality. It is more or less a simulated reality
*it is your social perception |
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How dould we view reality TV?
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The things are edited and showed on the screen shows that those are the important things to look at.
*they simulate reality |
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How do we discover truth in mass communication and the media?
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through people with integrity; those who take a chance against those that are in power, etc
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Why did Van Doren go along with trickery?
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for the money and promoting education
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How was the fraud eventually revealed in the Quiz show?
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through Van Doren
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At the end of quiz show, did the full truth emerge? why?
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no b/c Van Doren took the whole blame and noone thought to blame the system.
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How do we discover truth in mass communication?
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you don't b/c the truth is blurred
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How did the Truman show refect the ideas of Marshall McLuhan?
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He lived in TV show, where his life is predetermined by technology.
*producers wanted to generate the maximum amount of profit for the show |
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How does the Truman show reflect the ideas of Walt Disney?
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Disney created a fantazied reality; like the Truman show
*tv provides a way of escaping reality |
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How are the ideas of McLuhan and Disney related?
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both believe in technological determinism
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What is the role of surveillance in the Truman Show?
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to watch his life
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What does the Truman show say aout Celebrity culture?
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-when you are a celebrity, you are under constant surveillance.
-it is temporary and doesn't ;last |
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During which major event did the 1984 Apple ad appear?
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during the superbowl
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Who was the host of the opening of Disneyland?
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Ronald Reagan
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What did Walt Disney want Disneyland to be?
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a 3-d media enviroment
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When was the world fair and how many people went?
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1939>>> 45 million people went
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Why did Walt Disney create Disneyland?
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felt that the flat screen was to limiting
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What did the opening of the Truman show represent?
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that it is all real, all true,... just controlled
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What is the main idea behind the Truman Show and the blue pill in the matrix?
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it is that we accept the world as it is given to us.
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When was the first time that Truman suspected thaty something was wrong?
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when one of the lights fell down from the sky
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In the Truman show, the show was a metaphor and extension of what?
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christoff
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Who was the one that stated that "we accept the world as it is given to us"?
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christoff
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What was it like inside of the dome in the Truman show?
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it was like being in a movie set
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What was going on as Truman took his first stepinto the unknown?
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everyone else was stayed plugged in
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What was the main point behind the Apple ad?
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don't let things be predetermined for you
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Who was the one that predicted that people wil turn into machines?
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george orwell
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The 1984 Apple ad was a break through for what?
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computers
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Who was George Orwell?
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the author of the book 1984 and animal farm
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What was the main point behind the apple computers?
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apple computers will put an end in technological determinism
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Which media technology were featured in the ad?
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media, tv, computers
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According to the ad who will prevail?
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human's will prevail
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How did the x-files reflect techno-determinism?
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their dicoveries gained conciousness of their own and soon turned on them
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What mass communcation technologies were used?
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everything
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How does the X-files reflect Mcluhan's theories?
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the fact that the medium is the mesage
*tried to create a sort of matrix |
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What was the x-files a replacement of?
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the movie "The Enemy of State"
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What was the popular pereption of the game show "21"?
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that the people were really smart
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What was the popular perception about the winners in Qiz Show?
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that they really knew the answers and marvelled at their knowledge
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In Quiz Show, what couldn't the people discern between?
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between the real and the fake
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What is postmodernism?
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the idea that culture is transforming, being inspired by technology, as well as changing ouylooks/ senses of how the world or nature works
-(tells t he ideal society) *where the media is the dominant and controlling factor |
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What is the main point behind Blade Runner?
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it was saying that the real and artificial is blurring together b/c it is using fictional things to make it look real
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What is McLuhans idea about media technologies?
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media technologies are tools
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What are machines used for?
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they are used to mass produce things
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What year did the printing press come out?
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in 1455
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What year did the steam engine come out?
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in 1793
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How was knowledege transmitted in 1455?
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by the printing press
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The idea that you could burn coal ,steel,etc and it amplified human labor and made everything around us, came with what invention?
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the steam engine
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What movie that we watched in class would fit under "gender styles"?
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You've got mail
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What 2 movies would fit under the "media equation"?
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matrix and Truman show
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What movie would fit under Agenda Setting and Cultivation?
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Wag the Dog
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What 2 movies would fit under network cultural studies?
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Network and Wag the Dog
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A Face in the Crowd was a representation of what study?
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Rhetoric
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What 2 movies would fit under Technological Determinism?
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Truman Show and Matrix
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Rhetoric, Semiotics, Cultural Studies, Cultivation, Agenda Setting, and Media Equation, are all examples of what?
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the message is the message
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The idea that the medium is the message is a representation of what study/ theory?
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technological determinism
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The idea that we are moving beyond machines and that the media and theme are becoming blurred together is a representaion of what?
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postmodernism
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On the chart, techno. determinsim and gender styles were located where?
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in the middle of objective and subjective
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On the chart, cultivation, agenda setting, amd media equation were located where?
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they were classified as strictly objective theories
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On the chart, whaich theory was strictly classified as an Interpretive theory?
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cultural studies
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On the chart, Rhetoric was classified closer to which end of the chart?
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objective side
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On the chart, semiotics is located closer to which end of the chart?
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interpretive (subjective) end
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