Brc 58 How To Work The Media

Front 1

(1) Identify the purpose of the Media Program.

Back 1

(1)
The Purpose of the Marine Corps Media Program is to create awareness of the Marine Corps among prospects and their influencers in the community!

Front 2

(2) How does a media card help a recruiter?

Back 2

(2)
The Media Card is an action card that helps in scheduling visits, maintaining contact with the media, and ensuring that the media is integrated into other recruiting activities.

Front 3

(3) Take the following steps to Work the Media Card for each of the media assets:

Back 3

(3)
a. Update and make a new Media Card at the end of each fiscal year.

b. Transfer the appropriate information to a new Media Card. The old Media Card will be filed in the miscellaneous section of the Working File and maintained for the next two fiscal years.

c. Enter action dates to make scheduled visits to the media on the front and back of the card.

d. Return the Media Card to the RSS NCOIC to file under the appropriate date in the Working File.

e. Each visit should have a specific purpose. Combine the visits as much as possible with normal recruiting activities in your sector.

f. Ask the Recruiting Station MPA any questions you may have about the Media Card.

Front 4

(4)
Who should a recruiter talk to before making a media visit?

Back 4

(4)
Coordinate the visit with the RS MPA, especially for visits to major media.

Front 5

(5)
What is the intent or purpouse of the initial media visit?

Back 5

(5)
The intent or purpose of the initial visit is to establish contact with the proper person(s), gain information about the media, understand their policies, needs, and technical requirements, see if there are any changes from the previous year, and seek their cooperation.

Front 6

(6)
Who should a recruiter ask for when they make their initial media visit?

Back 6

(6)
Make the visit brief. Drop-ins are advised on initial visits, instead of appointments regardless if it takes several attempts to see the right person. The proper point of contact is the Public Service Director (PSD) or someone who handles public service for the station.

Front 7

(7)
Should a recruiter just leave material when they make their initial visit.

Back 7

(7)
Routinely the recruiter may be asked just to leave material; it is subsequently recommended not to bring advertising material on the initial visit at all. A recruiter or NCOIC can simply state that they have no material with them, but only wish to meet with and have a few minutes of the PSD's time.

Front 8

(8)
How should a recruiter handle radio stations when they want air time?

Back 8

(8)
Try to establish the recommended time and duration for PSA spots that the station can use.