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8 Cards in this Set
- Front
- Back
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Brand
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A brand is a name, term, design, symbol, or combination of these elements that identifies a product or services and distinguishes it from its competitors.
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Brand Name
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A word, group of words, letters, or numbers that represent a product or service.
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Trade Name
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Identifies and promotes a company or a division of a particular corporation.
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Brand Mark
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A brand name is a unique symbol, coloring, lettering, or other design element that represents a brand.
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Trade Character
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A trade character is a specific type of Brand Mark that has a human form or characteristics.
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Trademark
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A trademark is a word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government.
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Importance of Brands
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To build product recognition and customer loyalty, to ensure quality and consistency, and to capitalize on brand exposure.
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Types of Brands
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1. National or manufacturer
-Owned by the producer 2. Private or intermediary -Retailer contracts with the manufacturer 3. Generic Brands -Does not carry a brand name |
