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4 Cards in this Set
- Front
- Back
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Name the four elements for market segmentation and name two specifics for each one.
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Geographic - Urban & Climate
Demographic - Age & Gender Lifestyle - Motives & Personality Behavioural - Loyalty & Use Rate |
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Name the 4 p's for the Marketing Mix and name two specifics for each one
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Product - Quality & Style
Place - Inventory & Transport Price - Cost Price & Market Price Promotion - Advertising & Word of mouth |
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Name the four factors that influence consumer choice and name one specific for each one
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Psychological - Attitude
Socio-cultural - Social Class Economic - General Economic Conditions Government - Laws |
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Name the four distribution Channels for the place element of the marketing mix
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Producer - Customer
Producer - Retailer - Customer Producer - Wholesaler - Retailer - Customer Producer - Agent - Wholesaler - Retailer - Customer |
