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9 Cards in this Set

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  • Back
product/service planning, purchasing, financing, distribution, pricing, risk management, marketing information management, and promotion
market functions
philosophy of business/ considers the needs of customers when planning pricing, distributing,and promoting a product or service
marketing concept
2 step process
marketing strategy
a clearly identified group of consumers with needs that the business wants to satisfy
target market
a combination of marketing elements designed to meet the needs of a target marketl
marketing mix
anything offered to hte target market to satisfy their needs, including both products and services.
product
reasons for making a purchase
buying motives
the path that a product travels from producer to consumer
channel of distribution
the process through which goods are bought by the consumer directly from the producer
direct distribution