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21 Cards in this Set

  • Front
  • Back
environmental scanning
process of cont. acquiring info on events occurring outside the org. to id and interpret pot. trends
social forces-94
demographic characteristics of the pop. and its values
baby boomers
gen born btwn 46-64
gen. x
gen born btwn 65-76
gen. y
gen. born btwn 77-94
multicultural marketing
combos of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races
incorporates teh set of values, ideas, and attitudes that are learned and shared among the members of a group
value conciousness
concern for obtaining the best quality, features, and performance of a product or service for a given price - will drive consumption behavior
income, expenditures, and resources that affect the cost of running a business and household
gross income
total amt of $ made in 1 yr by a person, household, or family unit
disposable income
$ a consumer has left after paying taxes to use for food, shelter, clothing, and transportation
discretionary income
$ that remains after paying for taxes and necessitites
inventions/innovations from applied science or engineering research
info and communication based electronic exchange environment mostly occupied by sophisticated computer and telecomm. technologies and digitized offering
electronic commerce
any activity that uses some form of electronic comm. in the inventory, exchange, advertisement, distribution, and payment of goods and services
internet/web based network used w/in boundaries of an organization
use internet based tech; permit comm. btwn a company and its supplier, distributors, and other partners
alternative firms that could provide a product to satisfy a specific market's needs
barriers to entry
capital requirements, advertising expenditures, product identity, distribution access, or switching costs
restrictions state and federal laws place on business w/regard to the conduct of its activities
grassroots movement in 60s to increase the influence, power, and rights of consumers in dealing w/institutions