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21 Cards in this Set
- Front
- Back
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environmental scanning
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process of cont. acquiring info on events occurring outside the org. to id and interpret pot. trends
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social forces-94
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demographic characteristics of the pop. and its values
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baby boomers
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gen born btwn 46-64
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gen. x
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gen born btwn 65-76
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gen. y
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gen. born btwn 77-94
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multicultural marketing
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combos of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races
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culture
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incorporates teh set of values, ideas, and attitudes that are learned and shared among the members of a group
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value conciousness
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concern for obtaining the best quality, features, and performance of a product or service for a given price - will drive consumption behavior
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economy
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income, expenditures, and resources that affect the cost of running a business and household
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gross income
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total amt of $ made in 1 yr by a person, household, or family unit
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disposable income
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$ a consumer has left after paying taxes to use for food, shelter, clothing, and transportation
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discretionary income
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$ that remains after paying for taxes and necessitites
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technology
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inventions/innovations from applied science or engineering research
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marketspace
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info and communication based electronic exchange environment mostly occupied by sophisticated computer and telecomm. technologies and digitized offering
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electronic commerce
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any activity that uses some form of electronic comm. in the inventory, exchange, advertisement, distribution, and payment of goods and services
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intranet
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internet/web based network used w/in boundaries of an organization
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extranets
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use internet based tech; permit comm. btwn a company and its supplier, distributors, and other partners
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competition
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alternative firms that could provide a product to satisfy a specific market's needs
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barriers to entry
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capital requirements, advertising expenditures, product identity, distribution access, or switching costs
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regulation
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restrictions state and federal laws place on business w/regard to the conduct of its activities
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consumerism
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grassroots movement in 60s to increase the influence, power, and rights of consumers in dealing w/institutions
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