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21 Cards in this Set
- Front
- Back
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Strategy |
Long term direction for an organization |
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Transnational strategy |
Integrates global operations without having a strong national identity |
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Business strategy |
Sets direction for a large business unit or product division |
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Corporate strategy |
Sets direction for entire organization |
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Growth strategies |
Expand existing business areas through concentration or add by diversification |
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Strategic intent |
Clear and lofty sense of where you are going |
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Retrenchment strategies |
Changes in operation to correct weaknesses |
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Functional strategy |
Sets direction the direction within business functions |
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Globalization Strategy |
Standardized products and advertising worlwide |
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B2C |
Links businesses with customers |
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B2B |
Links businesses with there suppliers |
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Multidomestic Strategy |
Customizes products and services to local markets |
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Competitive advantage |
Ability to outperform rivals |
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E business strategies |
Uses internet for competitive advantage |
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Cooperative strategy |
Makes business use alliances and partnerships |
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Restructuring |
Reduces the scale or mix of operations |
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Divestitute |
Selling off parts of the org to focus on the core business areas |
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Key operating objectives of organizations |
-profits -cost efficiency -market share -product quality -talented workforce -innovation -social responsibility -sustainability |
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SWOT analysis |
-what are our strengths -what are our weaknesses -what are our opportunities -what are our threats |
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Porter's 5 forces model |
-competitors -new entrants -suppliers -customers -substitutes |
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BCG Matrix |
Analyzes business opportunities according to market growth rate and market share |
