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7 Cards in this Set
- Front
- Back
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Procedure 1
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There were 113 participants in total; in group 1 there were 64 participants and in group 2 there were 49 participants.
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Procedure 2
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The reason for studying 'harmless' animals was because the same perceptual characteristics that create fear in harmful animals should create fear in harmless animals even though they are of no biological significance to the survival of humans. In the case of animals that might have been considered to be harmful (e.g. grass snakes or jellyfish) participants were asked to rate them as harmless so that harmfulness was not a factor in the ratings made.
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Procedure 3
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‘Mean age 35.5’ means that this is a kind of ‘average’ age, calculated by taking the total of all of the participants’ ages and dividing by the number of participants. A mean is a measure of central tendency. SD stands for standard deviation, which is a measure of dispersion i.e. the spread of the data. The SD indicates how varied the ages are from the mean age.
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Procedure 4
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Three key characteristics of the participants:
(1) The participants were all attending a British health centre. (2) Both males and females were equally represented. (3) The mean age of the participants was about 35 years. |
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Procedure 5
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The main difference between groups 1 and 2 in this study was the questionnaire they were asked to complete.
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Procedure 6
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Group 1 completed questionnaire 1 which measured self-reported fear (three-point scale) and avoidance of the 29 animals and insects (five-point scale). Group 2 completed questionnaire 2 which measured self-reported ratings of the same 29 animals and insects as used in questionnaire 1 but specifically along four perceptual dimensions, UGLY, SLIMY, SPEEDY and SUDDENESS OF MOVEMENT (a three-point scale for each).
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Procedure 7
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Questionnaire 1 asked the participants about fear and avoidance of the 29 animals and insects, whereas questionnaire 2 asked the participants to rate their perceptions of the same animals and insects.
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