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34 Cards in this Set
- Front
- Back
Which of the following is part of the product element of the marketing mix?
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Packaging
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Which of the following is a true statement about the “four Ps” of the marketing mix?
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Decision about one of the Ps affects every other marketing mix decision
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The phenomenon of______ includes consumers creating their own ads and buying and selling products on ebay.
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Consumer generated value
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The pharmaceuticals division of Omni healthcare hold low market share in a high-growth market. In order to increase market share, managers would be most likely to decide which of the following … |
Use money from a cash cow to promote the pharmaceutical division |
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When companies calculate the lifetime value of a customer they look at ______ How |
much profit they expect to make from a particular customer, including each and every purchase they will make from them now and in future |
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A ______ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products. |
Gray market |
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McDonalds placement of a small toy in each happy meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning? |
Operant Conditioning |
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When considering the four ps in international marketing, advocates of ______ focus on the unique characteristics of cultures and argue for products and promotional messages tailored to each culture |
Localization
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An SBU fits into the _____ Category of the bcg model when sales have been steady and the firm has a large market share it can sustain with minimal funding.
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Cash Cows
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An implicit association test (iat) is useful for showing hidden _____ biases
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Cognitive
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Consumers’ decisions that are not perceived of as highly risky are more likely to be guided by____ |
Emotions
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The growth market share martrix developed by the boston consulting group (BCG) is a type of _____
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Profit Analysis
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Maslow’s hierarchy of needs is based on which premise
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All of the Above
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Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________
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Heuristic
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The widespread use of RFID chips to relay information about products during distribution represents a change in the ______
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Environment
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In general, companies that focus on a triple bottom line are most likely to place a priority on which of the following?
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Sustainability
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Cognitive learning theories assume that______
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People are problem savers who do more than passively react to associations between stimuli
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Which of the following best explains why marketers are attracted to the BRIC countries?
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Countries has masses of people not yet wealthy but are moving to economic prosperity
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Customer satisfaction with a purchase is based on which of the following?
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How the actual performance of the product compares to customer expectations of performance
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Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?
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Observational
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Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour…
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Product invention
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Carmen is a marketer for a global consumer products company. She is working on a promotional campaign designed. Carmen is being influenced by the country’s_____ environment?
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Social-Culture
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Which of the following most accurately identifies a difference between a weakness and a threat in a swot analysis?
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A company is more able to change a weakness than a threat
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Emily’s firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Emily’s firm most likely uses the_______
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Selling orientation
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Fence patrol has developed an entirely new mounting system for chain link fences. Although they are a local company through the acquisitions of a distributor they now have the ability to make their products nationwide. Fence patrol will most likely use a _____ strategy.
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Diversification
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Firms that have a triple bottom line orientation measure success by their(1) financial successes (2) how they contribute to their communities and (3) how they ______
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Create Sustainable business practices
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Which of the following is a limitation of the bcg matrix
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It doesn’t tell managers best way of growth
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Jane’s aunt wants a cashemere blanket to put over her legs when she watches television
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Time
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A company that focuses on _____ is concerned with meeting present consumer needs without compromising the ability of future generations to meet their needs.
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Sustainability
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To successfully market the corvetter to the European market, general motors had to make the automobile shorter and narrower. GM chose to use a ____ strategy with the corvette.
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Production adaptation
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Orkin pest control services knows homeowners skimp on maintenance such as pest control during recessions. It also knows that the more consumers. The more likely they are to buy the company’s service….
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operational |
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Ibm manager Celia moore coordinates ibm’s long-standing “Reinventing Education” program that involves intensive research into how educational institutions….
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triple bottom line |
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Market planning is a type of _______
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functional planning |
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In which kind of market would a production orientation be most successful?
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a sellers market in which demand is greater than supply |