Bcom 475 Entire Course

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BCOM 475 Entire Course

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BCOM 475 Week 1 Individual Assignment Communication Approach Matrix
BCOM 475 Week 1 DQ 1
BCOM 475 Week 1 DQ 2
BCOM 475 Week 2 Individual Assignment Communication and Culture Paper
BCOM 475 Week 2 Team Assignment Current Event News Article
BCOM 475 Week 2 DQ 1
BCOM 475 Week 2 DQ 2
BCOM 475 Week 3 Individual Assignment Discussion
BCOM 475 Week 3 Team Assignment Internal Communication Strategy
BCOM 475 Week 3 DQ 1
BCOM 475 Week 3 DQ 2
BCOM 475 Week 4 Team Assignment External Communication Strategy
BCOM 475 Week 4 DQ 1
BCOM 475 Week 4 DQ 2
BCOM 475 Week 5 Team Assignment Strategic Communications Plan
BCOM 475 Week 5 DQ 1
BCOM 475 Week 5 DQ 2

Front 2

BCOM 475 Week 1 Communication Approach Matrix

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Back 2

Locate the Communication Approach Matrix in the course materials section of the student Web site.

· Complete the matrix to compare communication in four management approaches.

Front 3

BCOM 475 Week 2 Communication and Culture Paper


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Back 3

Consider a network you are a part of. This could be your work environment, school, neighborhood, family, or your online social network.


· Explain your role in the network, your links, and your relationship with those links.


· Describe a situation that you have experienced in this network. Select a communication channel you used to resolve the situation, and explain why you made this selection.


· Write a 750- to 1,250-word paper describing your experience. Cite your sources according to APA standards.

Front 4

BCOM 475 Week 3 LTA Internal Communication Strategy

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Back 4

Begin your team’s Strategic Communications Plan by developing an Internal Communication Strategy to aid in the facilitation of the change.


· Discuss the types of companies involved in the merger. Include the culture of each company and how the companies are similar or different. Describe the conflict that might develop because of the differences.


· Determine the internal communication strategy your team will use to facilitate the change and resolve the possible conflicts.

Front 5

BCOM 475 Week 4 LTA External Communication Strategy

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Back 5

Create an external communication piece for announcing to the public how the merger might benefit the public. Use the merger you chose in Week Three.


· Define your target audience. What are some characteristics associated with your target audience?


· Select a communication strategy to inform your target audience about the pending merger and how it is beneficial to the audience.


· Identify the message you want to communicate to your audience. Identify the channel or channels through which you must deliver the message and why the selected channel is appropriate.

Front 6

BCOM 475 Week 5 LTA Strategic Communications Plan
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Back 6

Consider the merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed.
Create a strategic communications plan (2000 – 2500 words) to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan:
o Executive summary
o Overview: Address the issue and provide background information.
o Situational analysis: Consider political, economic, social, ethical, and technological factors that are involved in the issue; and perform a SWOT analysis. Address the competition and media involvement.