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20 Cards in this Set
- Front
- Back
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What are the three basic typologies in marketing?
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Marketer, product, target market
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The typology marketer is composed of what?
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Business
Social organizations Cultural organizations Political organizations Knowledge organizations Religious organizations Individuals Note: Cultural trends impact the traditional definition of a marketer. |
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The typology product is composed of what?
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Durables
Non durables Services Persons Places Ideas |
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What is an example of people as products?
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Bob Dylan with apple and Slash with VW giving away guitars
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The typology target market is composed of what?
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Consumers
Government Industry International Suppliers Stockholders Board of Directors Government Employees Unions Special interest groups General public |
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What type of demand is the worst marketing scenario?
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Negative demand Supply > Demand
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If you face negative demand what type of marketing is used?
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Conversional Marketing
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What are some examples of negative demand?
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going to dentist, filing tax return, getting a vaccine
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What type of marketing is used when there is latent demand? Supply > Demand
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developmental marketing
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Latent demand requires marketers to
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develop demand
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What are some examples of products that had latent demand?
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beanie babies and ipods
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What must a marketer do when there is faltering demand and what type of marketing must they use? Supply > Demand
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revitalize demand, re-marketing
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What are some examples of products with faltering demand?
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army, coffee, PCs
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What must a marketer do when there is over full demand and what type of marketing must they use? Demand > Supply
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reduce demand, de-marketing
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What are some examples of overfull demand
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Oregon changing perception of its self, and FSU raising prices of COB and gpa requirements.
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What must a marketer do when there is unwholesome demand and what type of marketing must they use? Demand > Supply
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destroy demand, counter marketing
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What is an example of unwholesome demand?
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drunk driving
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What must a marketer do and what type of marketing must be used when there is full demand? Supply = Demand
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Maintain demand, maintenance marketing
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What must a marketer do and what type of marketing must they use when there is irregular demand?
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synchronize demand, synchromarketing
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What markets most likely experience irregular demand?
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seasonal markets
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