Basic Marketing Test One Set Two Book

Front 1

What does cereality prove about a new innovative marketing strategy>

Back 1

That it new innovative marketing strategies can be used to sell a product as simple and traditional as cereal

Front 2

To effectively implement the marketing concept of satisfying customers and achieving organizational goals, all organizations must engage in------------

Back 2

strategic planning

Front 3

through the process of ---------- a firm establishes an organizational mission and formulates goals, corporate strategy, marketing objectives, marketing strategy, and, finally, a marketing plan.

Back 3

strategic planning.

Front 4

a company may possess manufacturing, technical, or marketing skills that it can match to market opportunities to create a ------------------

Back 4

competitive advantage.

Front 5

What company is a good example of competitive advantage.

Back 5

Ebay

Front 6

What is the challenge that sears and k mart face.

Back 6

to blend the two organizations into one customer focused culture.

Front 7

What is one way k mart and sears can accomplish their goal of blending into one customer focused culture?

Back 7

by leveraging current brands and reputations each store is known for.

Front 8

What will cause Sears and K mart to be successful together?

Back 8

by assessing opportunities and appropriately implementing strategies

Front 9

A one to two page synopsis of the entire marketing plan

Back 9

Executive summary

Front 10

information about the companys current situation with respect to the marketing environment. 1. assessment of marketing environment factors 2. assessment of target markets 3. assessment of current marketing objectives and performance.

Back 10

Environmental analysis

Front 11

assessment of the organization's strengths, weaknesses, opportunities, and threats.

Back 11

SWOT Analysis

Front 12

specification of the firm's marketing objectives. Qualitative measures of what is to be accomplished.

Back 12

marketing objectives

Front 13

Outline of how the firm will achieve its objectives. 1. target market, 2. marketing mix.

Back 13

marketing strategies

Front 14

Outline of how the firm will implement its marketing strategies. 1. marketing organization 2. activities and responsibilities 3. implementation timetable

Back 14

marketing implementation

Front 15

explanation of how the firm will measure and evaluate the results of the implemented plan 1. performance standards, 2. financial controls 3. monitoring procedures (audits)

Back 15

evaluation and control

Front 16

Fedex controls what percentage of the overnight delivery service?

Back 16

more than 50 percent

Front 17

How does fedex describe it's business?

Back 17

they say they are in the business of delivering certainty

Front 18

What percentage of Fed ex's packages are delivered on time?

Back 18

99 percent

Front 19

What is fed ex doing to expand?

Back 19

merge with Kinko's

Front 20

What is one of the most important keys to success for FedEx?

Back 20

Flexiblitiy

Front 21

What are three reasons that Fed Ex is so successful?

Back 21

it tries to stay focused on it's mission statement, its enviable corporate culture and workforce, and its technology and customer relationship management.