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26 Cards in this Set
- Front
- Back
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may not exploit the emotions of customers. Limits discounts to 3 percent of list price, two clearance sales a year.
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fair competition
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Why have many laws changed?
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because we have become more of a global market place
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why have we become more of a global market place?
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technology
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What are the social media mistakes of 5 big marketers?
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faking, manipulation, controlling, dominating, avoiding.
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the use of electronic and internet tools for the purpose of sharing and discussing information and experience with other human beings.
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social media
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Marketing has to be ------------ meaning it is not orderly
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non linear
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How did sprint partake in faking
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If you email dan you get a form letter. They created expectations
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How did sony partake in manipulation.
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Made a fake blog
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How did T-Mobil partake in controlling.
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Made a fake URL
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How did target partake in dominating?
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blew off customers who were upset with crotch shot
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How did Starbucks partake in avoiding?
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winter could have been starbucks jared.
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What does TAB stand for and what kind of technology do they use for bill boards
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Traffic audit bureau, eye tracking technology
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T/F Marketing is not defensive
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False much of marketing is defensive
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performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs.
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micro marketing
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monitoring success is an example of what type of mechanism?
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control mechanism
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what is an example of branded entertainment
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games about the army
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when the game or movie is all about the product. the predecessor to branded entertainment.
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product placement
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What is the second most challenging thing in marketing?
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turning faltering demand around
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looks at ads to make sure they aren't targeting children.
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commercial alert
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commercial alert is an example of what kind of market?
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non consuming target market
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What is an example of a brand extension
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Sarah Palin
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What is an example of a defensive line extension?
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Biden
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What is an example of an offensive line extension
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Palin
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What did Sarah Palin's acceptance speech create?
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customer satisfaction
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What are some examples of non consuming target markets?
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employees and unions
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establishing budgets first rather than objectives is
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counter productive
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