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18 Cards in this Set
- Front
- Back
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Timberland clearly understands that people like to do business with companies whose -----------
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values they share
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Companies like timberland are modifying marketing strategies in response to changes in the ----------------------
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marketing environment
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consists of external forces that directly or indirectly influence an organization's acquisition of inputs and creation of outputs.
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marketing environment
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What six forces does the marketing environment include?
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competitive, economic, political, legal and regulatory, technological, and sociocultural.
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a court order to a business to stop engaging in an illegal practice
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cease and desist order
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an order fora business to stop engaging in questionable activities to avoid prosecution
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consent decree
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money paid to a customer to settle or resolve a complaint
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redress
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a requirement that a business make new advertisement to correct misinformation
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corrective advertising
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court ordered civil fines for up to 10,000 dollars per day for violating a cease and desist order
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civil penalties
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enforces laws and guidelines regarding business practices, takes action to stop false and deceptive advertising, pricing, packaging, and labeling.
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federal trade commision
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ensures compliance with consumer product safety act, protects public from unreasonable risk of injury from any consumer product not covered by other regulatory agencies.
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consumer product safety commision
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How many people consider their pets to be their children?
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4 out of 5
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The pet industry has doubled in size over the past --------- years
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10
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The pet industry is the ----------- largest retail segment in the nation.
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seventh
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Because Americans are falling more in love with their pets, this industry is quickly growing and is proving to be as responsive to ----------- as any other market
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technology
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What has influenced the U.S. marketing environment more than any other factor?
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the baby boomers
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The baby boomers control over --------- percent of the total net worth in the U.S.
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70
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How much is spent annually by older americans?
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1.7 trillion
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