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29 Cards in this Set
- Front
- Back
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In professor downs brand promise what does he promise to provide the class?
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provide you with marketing concepts and real-world examples of marketing and market research.
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What type of manner will professor downs present the material?
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enthusiastic manner and a manner that involves us
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Who is pictured in the rock star approach to marketing slide?
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Tommy Lee
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Performance of business activities that direct the flow of goods and services from producer to consumer or user.
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American Marketing Association definition of marketing
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Activities performed by individuals or organizations either profit or non-profit, that enable, facilitate, and encourage exchange to the satisfaction of both parties.
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Marcus's definition of Marketing
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The delivery of a standard of living to society.
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Anoymous's definition of marketing
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Three-quarters to nine-tenths of it is idle waste.
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critic of marketing
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Performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to consumer or client.
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micro marketing
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Social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes society’s objectives.
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macro marketing
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Product
Promotion Distribution Pricing Demand Analysis - # of people/characteristics - buyer behavior/needs, desires Strategic Planning Competitive Analysis |
Basic Marketing activities
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political/legal/technological/ cultural
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Environmental analysis
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What are some marketing activities that are used in an environmental analysis
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Setting Objectives, Goals
Monitor Success (control mechanisms) Marketing Department Organization Marketing Research Marketing Information System Buying |
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What are basic characteristics of product.
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New product development
Product line decisions (breadth/width/deletion) Branding/trademarks Packaging Warranties Features Service Quality Accessories Installation/instructions |
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what is an example of extensive product line expansion.
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ipod accerssories
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What are basic characteristics of promotion
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Advertising - copy/media mix/media selection/ scheduling/ budget
Personal selling - selection/training/motivation/compensation Sales promotion Publicity |
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what are characteristics of distribution?
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Degree of distribution
Type of distributor Type of service Type of image Location of distributors Inventory levels Product placement Shelf facings |
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what are characteristics of price?
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To ultimate consumer
To middlemen Product line pricing Flexibility Discounts/allowances Geographic terms Across PLC |
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Marketing objectives
Target market Marketing activities Time frame Expected results Control mechanisms Marketing budget |
characteristics of a marketing plan
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All organizations that make up macro marketing?
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intermediaries
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What are some examples of intermediaries?
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wholesalers, Retailers
Financial organizations Media, Advertising agencies Telecommunications companies Computer companies Market research companies Transportation companies |
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Process of two or more social units. Each social unit is trying to influence the other.
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Generic view of marketing.
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Creates artificial demand
Unsafe products Planned obsolescence Easy credit Deceptive/annoying advertising Increases cost of products Pollution Scarce resources |
criticisms of marketing
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Increased information
Increased choice Standard of living Improved products Convenience |
benefits of marketing
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consumer focus, goal orientation, integrated comprehensive marketing strategy.
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marketing concept
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What is an example of consumer focus?
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Fsu exists because of students. Professor Downs story about hotel.
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What is an example of goal orientation.
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companies want a consumer focus, but they want to acheive their goals, there has to be a line drawn between the two. Example, customers got money back after purchasing a dress that didn't fit, store took care of good customers which make up the majority
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What is an example of a comprehensive marketing strategy.
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using 4 p's in a consistent fashion. Realizing that you can't be the best product at the lowest price.
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What are the 4 p's
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Product
Promotion Distribution (placement) Pricing |
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what are characteristics of price?
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To ultimate consumer
To middlemen Product line pricing Flexibility Discounts/allowances Geographic terms Across PLC |
