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8 Cards in this Set
- Front
- Back
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designed to come up with optimal combo of the 4 p's
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test market
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what are the four ways to come up with the length of a test market
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Repurchase rate
Competitive response Costs Market information |
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since alot of people try something once you have to stay in the market long enough to see if people are repurchasing and actually like the product
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repurchase rate
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getting what we need to have enough information about the product.
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market information
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competitors will look at your test market and try to figure out what you are on to and roll out a similar product first.
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competitive response
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Expensive
Inform competitors Sabotage Isolating 1 variable External influences |
problems in test marketing
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Product shipments
Store audits Consumer panels Buyer surveys Pantry audits |
ways to measure test market results
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used to be the number one market because people were so normal
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peoria
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