Basic Marketing Test 3 Ch 11 Set 1 Book

Front 1

is an important variable in the marketing mix

Back 1

the product

Front 2

a good, a service, or an idea received in an exchange.

Back 2

product

Front 3

a tangible physical entity, such as an ipod nano music player or a subway sandwich.

Back 3

good

Front 4

is intangible, it is the result of the application of human and mechanical efforts to people or objects

Back 4

service

Front 5

a concept, philosophy, image, or issue.

Back 5

idea

Front 6

it is helpful to think of a total product offering as having a combination of what three interdependent elements?

Back 6

the core product itself, its supplemental features, and its symbolic or experiential value.

Front 7

a products ------------ provide added value or attributes in addition to its core utility or benefit.

Back 7

supplemental features

Front 8

can also provide installation, deliver, training, and financing. they are not required to make the core product function effectively, but they help differentiate one product brand from another.

Back 8

supplemental features

Front 9

become part of the physical product and are either finished items ready for assembly or products that need little processing before assembly.

Back 9

component parts (spark plugs, tires, clocks, brakes, switches)

Front 10

are used directly in the production of other products but are not readily identifiable.

Back 10

process materials

Front 11

what is an example of process material

Back 11

vinegar as an ingredient used in salad dressing. its a process material because its included in the dressing but is not identifiable.

Front 12

how are component parts and process materials similar?

Back 12

they are purchased according to industry standards or the purchasers specifications.

Front 13

maintenance, repair, and operating items that facilitate production and operations but do not become part of the finished product

Back 13

MRO supplies (paper, pencils, oils, cleaning agents, paints)

Front 14

intangible products that many organizations use in their operations.

Back 14

business services (financial, legal, marketing research, information technology, janitorial services)

Front 15

what must marketers understand among all the products in their organization?

Back 15

marketers must understand the relationships among all the products of their organization to coordinate the marketing of the total group of products.

Front 16

a specific version of a product that can be designated as a distinct offering among an organization's products

Back 16

product item

Front 17

a group of closely related product items that are considered to be a unit because of marketing, technical, or end use considerations.

Back 17

product line

Front 18

specific product items in a --------------- usually reflect the desires of different target markets or the different needs of consumers

Back 18

product line

Front 19

measured by the number of product lines a company offers

Back 19

the width of the product mix

Front 20

the average number of different products offered in each product line

Back 20

the depth of the product mix

Front 21

each product is promoted as a distinctive product which adds --------- to the product line

Back 21

depth

Front 22

the progression of a product through four stages: introduction, growth, maturity, and decline.

Back 22

the product life cycle

Front 23

as a product moves through its life cycle, the strategies relating to competition, promotion, distribution, pricing, and market information must be what?

Back 23

periodically evaluated and possibly changed

Front 24

the initial stage of a products life cycle; its first appearance in the market place when sales start at zero and profits are negative.

Back 24

introduction stage

Front 25

during the introduction stage marketing strategy should be designed to

Back 25

attract the segment that is most interested in the product and has the fewest objections

Front 26

the product life cycle stage when sales rise rapidly and profits reach a peak, then start to decline.

Back 26

growth stage

Front 27

the stage of a products life cycle when the sales curve peaks and starts to decline, and profits continue to fall

Back 27

maturity stage

Front 28

what three general objectives can be pursued during the maturity stage?

Back 28

generate cashflow, maintain share of market, increase share of customer.

Front 29

relates to the percentage of each customer's needs that the firm is meeting.

Back 29

share of customer

Front 30

requires moderate, and sometimes large, promotion expenditures

Back 30

maintaining market share during the maturity stage

Front 31

the five stage process of buyer acceptance of a product.

Back 31

product adoption process

Front 32

what are the five stages of the product adoption process?

Back 32

awareness, interest, evaluation, trial, and adoption

Front 33

starbucks operates -------- locations in 37 countries and opens about ----- new stores a day while serving more than ------ customers a week.

Back 33

10,801, 3, 30 million

Front 34

starbucks generally focuses on locations that provide convenient access for --------- and -------

Back 34

pedestrians and drivers

Front 35

how does starbucks constantly update products?

Back 35

by introducing new drinks with each season

Front 36

how does starbucks foster brand loyalty and increase repeat business?

Back 36

a reloadable stored value card

Front 37

the typical starbucks customer visits -----

Back 37

18 times a month

Front 38

what are a part of the total product starbucks markets for consumers who are concerned about ethical companies?

Back 38

fair trade, support for the environment, and social responsibility.