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20 Cards in this Set
- Front
- Back
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1883-1900 Lost generation
1901-1924 GI generation 1925-1945 Silent generation 1946-1964 Baby Boomers 1965-1983 Generation X 1984-present ? Millenials |
1883-1900 Lost generation
1901-1924 GI generation 1925-1945 Silent generation 1946-1964 Baby Boomers 1965-1983 Generation X 1984-present ? Millenials |
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Size
Self absorption Challenged established norms Grew up with TV Marketing’s fascination with youth |
importance of baby boomers
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Size-larger than boomers
Boomers groomed them Grew up with the internet and other technology Anti boomers? Marketing’s fascination with youth Changes trends in marketpalce with barrier testing behavior |
importance of millenials
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size of millenial's and size of boomers?
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Millenials
80-100 million Boomers 75 million |
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What are characteristics of millenials in the work place?
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Sense of entitlement
Expect instant gratification View that job doesn’t define a person Multitasking behavior dominates |
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What arrived from early boomers, generation x er's and, early millenials?
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1964 Early boomers were early 20s
The Beatles arrived 1981 Early Gen Xers were early 20s MTV arrived 2007 Early Millenials are early 20s You Tube? Virtual social networks? |
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What trends among millenials are up since 1995?
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Up - % of teens who like parents’ music
Up - % teens who share parents’ values Up - Prescription drug use - teens Up - % of HS students who take the SAT Up - Average combined SAT score |
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What are the values of 20 somethings millenials?
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Career goals strongly influenced by a desire to be independent from superiors (even when a boss is supervising and evaluating)
Desire to be promoted as much as possible; accrue as much wealth as possible before age 30. |
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percentage of women in 1975 and 2000 that beleive Having a child is an experience every woman should have.
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1975 – 45%
2000 – 68% |
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what percent of fathers attended child’s birth
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90%
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What do icons enable marketers to do?
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emotionally connect us to marketers.
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millenials are an example of what type of segmentation?
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generational segmentation
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what happened to eating out that can be used in favor of marketers?
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eating went from being an adult thing to a family thing
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millenials have what type of lives?
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scheduled and structured lives
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Millenials have a strong sense of -----
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multi culturalism
Televisions Movies Interracial dating – so what |
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influences ideas to millenials of what it means to be a hero?
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media
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what changed the view of patriotism for millenials?
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9-11
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(Too?) involved parents
Protective Boomer and Xer parents Challenge poor grades Hassle coaches Visit college campuses with their kids Go along to Army recruiting Millennials actually like their parents 2001 survey – Mom/Dad most admired by kids |
characteristics of millenials parents
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Millenials believe what about selfishness?
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selfishness is a major cause of problems in the U.S.
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what percentage of HS students volunteer in community
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50%
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