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17 Cards in this Set
- Front
- Back
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psychology, sociology, social psychology, economics, demography, and anthropology make up the foundation of what?
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consumer behavior
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what is the conditioned stimulus, unconditioned stimulus, and response?
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Verbal/graphic description of the product is the conditioned stimulus, the actual product is the unconditioned stimulus, and the response is to create attitudes, interest, knowledge, and awareness
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What are some examples of reference groups?
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Family
Friends Peers Clubs |
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Influencers
Decision makers Purchasers Users |
examples of target groups
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Since Florida became a state 150 years ago, its population has grown on average -------- times as fast as the entire United States.
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2 1/2
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most of florida's population growth is from ------------,
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net migration
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t/f females slightly outnumber males in florida.
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True
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what was the median age of florida residents as of 2005?
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39.7
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what three counties have a median age below 30?
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alachua (29.2), Leon (29.5), Hendry (29.5)
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What four counties had a median age of 50 and older?
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Charlotte (54.3), Citrus (53.5), Sarasota (51.7), Highlands (50.5)
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How much is florida expected to grow between 2006 and 2030?
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8 million
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Florida's older population (60 and older) will account for most of the growth representing --------- percent of the gains. Florida's younger population (0-17) will account for ------- percent of the gains?
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55.3 percent, 14 percent
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population aged 65 and over is expected to represent ----- percent in 2030
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26.1
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Florida's prime working age population (25-54) is projected to represent -------- percent in 2030 due to the aging ----------
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34.1 percent, baby boomers
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currently hispanics represent ----- percent of florida's population and is expected to represent just over ---- percent by 2030
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19.6%, just over 25%
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in 2005, ----- percent of florida's pop. was foreign born.
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18.7 percent
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What counties are gaining the most population?
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miami-dade
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