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26 Cards in this Set
- Front
- Back
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Illiterates, HS dropouts, HS degree, College degree, Professional Degree
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educational groups
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illiteracy rate for japan and USA
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Japan (99%), USA (85%)
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Single live-alones, adult live-togethers (same or opposite sex), single-parent families, childless married couples, etc
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examples of household patterns
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household patterns can affect what in terms of marketing.
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Furniture, food pack sizes, etc
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Migratory movements between and within countries
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geographic shifts in population
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------- million house holds move each year and the majority of them are moving to the --------- states
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12, sun belt
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Currently the world has ----- billion people and is expected to have ----- billion by year 2025
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6.1 billion, 7.5 billion
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less developed countries are experiencing a population growth of ----- % each year
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Less developed (76%) growing at 2%
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Developed countries are experiencing a population growth of ---- % each year.
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Developed (24%) growing at .6%
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have Unique buying habits, wants and needs
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ethnic markets
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The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities
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marketing research
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Who uses marketing research?
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Every type of organization – from grocery stores to politicians.
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A framework for managing and structuring information gathered regularly from sources inside and outside of the organization
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Marketing Information Systems
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Source for marketing research data
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Marketing Information Systems
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World’s largest data warehouse
Experts believe it is contains twice as much data as the internet |
Wal-Mart Data Mining
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Gathers information internally and externally about products and customers
Serves as a link between the company and Retail Link decision-support system Helps match products to demand |
Wal-Mart Data Mining
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What is the #1 selling product at Wal-Mart prior to a hurricane in Florida?
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pop tarts
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Why is marketing research important?
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-Helps companies make better decisions
-Ability to quickly respond to changes in attitudes and purchase patterns of customers -Ability to create products to meet customer needs |
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A specific group of customers on whom an organization focuses its marketing efforts
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Target market
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a market in which a large proportion of customers have similar needs for products
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Homogeneous market
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a market made up of individuals or organizations with diverse needs for products in a specific product class
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Heterogeneous market
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What are examples of homogeneous and heterogeneous target markets?
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Diapers-homogeneous, Cars-heterogenous
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The process of dividing a total market into groups with relatively similar product needs to design a marketing mix that matches those needs
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market segmentation
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A market segmentation strategy in which an organization targets a single market segment using one marketing mix
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Concentrated Targeting Strategy
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toyota's market consists of?
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Heterogenous target market
Segmentation Multiple target markets Concentrated targeting strategies |
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The decisions and activities intended to create and maintain a certain concept of the firm’s product (relative to competitive brands) in customer’s minds.
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positioning
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