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24 Cards in this Set
- Front
- Back
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started her own media company focusing on women.
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bonnie fuller
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what do millenial's love that will be implemented into bonnie fuller's magazine?
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materialism, celebrity news, and gossip
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What do millenials feel about celebrities
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that they are part of their family
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What don't big marketers understand about millenial women?
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that they aren't the same
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Why is the women millenial's a great market segment?
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because of its size. 39 million women millenials with same values
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the best marketers are the one that do the best at monitoring the----------
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macro environment
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looking young is what kind of trend
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cultural trend
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all cultural trends create -------
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marketing trends
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what are some components of the macro environment?
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economy, technology, culture, legal, demographics, economic (trade balance)
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trade balance is related to the strength of
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the dollar
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What does toys r us see about families in China?
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Since they are limited to one child they view them as very special creating a gift giving environment.
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what is the 4th most popular brand of soft drinks
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mountain dew
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ethnic markets can be viewed as a melting pot or a ---------
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salad bowl
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have unique buying habits wants and needs.
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ethnic markets
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millenials are an example of what type of segmentation?
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generational segmentation
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two biggest generations for marketing
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boomers and millenials
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what do marketers think regarding brand choice?
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that you will pick a brand and stick with it.
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why does professor downs director who is a millenial have a sense of entitlement?
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his director wants their name on the building
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globalism is a
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trend
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is part of the experience of flying
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the terminal
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what does jet blues 20 lane security check point create in the new terminal?
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a pleasant experience
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How does the new terminal make a statement?
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with it's architecture
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how do household patterns affect the marketing of products like food and furniture?
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larger couches for large families, food pack sizes
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how is absolute recognizing where their target market is looking?
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absolute is trying to get the attention of gay people through advocate.com
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