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5 Cards in this Set
- Front
- Back
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individuals or groups that purchase a specific kind of product for resale, direct use in producing other products, or use in general daily operations.
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business market
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federal, state, county, or local governments that buy goods and services to support their internal operations and provide products to their constituencies.
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government markets
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In the US marketers traditionally rely on ---------------------, which the federal government developed to classify selected economic characteristics of industrial, commercial, financial, and service organizations.
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standard industrial classification system (sic)
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Replaced the the SIC System. An industry classification system that generates comparable statistics among the united states, canada, and mexico
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north american industry classification system (NAICS).
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information that identifies what types of industries purchase the products of a particular industry.
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input output data
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