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11 Cards in this Set
- Front
- Back
strategy
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management's action plan for running the business and conducting operations
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Business model
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the company's storyline for how the strategy will be a money-maker. top to bottom line
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three tests of a winning strategy
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performance test
competitive advantage test goodness of fit test |
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what are the 5 tests of a strategic process
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1. develop a strategic vision
2. setting objectives 3. crafting a strategy to achieve the objectives 4. implementing and executing the chosen strategy efficiently and effectively 5. evaluating performance and initiating corrective adjustments |
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strategic vision
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management's views and conclusions about the dompany's direction and future product/market/customer/technology focus
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mission statement
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focuses on current business activities -- "who we are and what we do"
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corporate level strategy
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defines the businesses that the company will compete in
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business level strategies
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defines how the company will compete in those businesses
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7 steps of industry analysis
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1. dominant economic factors
2. industry's competitive forces (5 forces) 3. Driving forces of industry change 4. strategic group maps 5. competitor analysis 6. key success factors 7. conclusions: overall industry attractiveness |
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What are the 5 forces?
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1. rivalry
2. new entrants 3. substitutes 4. buyers 5. suppliers |
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strategic plan
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strategic vision + objectives +strategy
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