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36 Cards in this Set

  • Front
  • Back

Entry mode


is the institutional arrangement by which a firmgets its products, technologies, human skills, or other resources into a market


Main reasons for exporting


expand sales, diversify sales and gainexperience

Direct exporting


occurs when a company sells its productsdirectly to buyers in a target market


Indirect exporting


occurs when a company sells itsproducts to intermediaries who then resell to buyers in a target market.


Different types of intermediaries


are agents, export managementcompanies (EMC) and export trading companies (ETC).


Agents


represent one or more indirect exporters in atarget market


EMC


is a company that exports products on behalf ofindirect exporters


ETC


is a company that provides services to indirectexporters in addition to activities related directly to clients’ exportingactivities


Countertrade


is a practice of selling goods or services thatare paid for, in whole or in part, with other goods or services


Types of countertrade

are barter, counterpurchase, offset, switchtrading and buyback

Barter


is the exchange of goods or services directlyfor other goods or services without the use of money.


Counterpurchase


is the sale of goods or services to a country bya company that promises to make a future purchase of a specific product fromthat country


Offset


is an agreement that a company will offset ahard-currency sale to a nation by making a hard-currency purchase of anunspecified product from that nation in the future


Switch trading


is countertrade whereby one company sells toanother its obligation to make a purchase in a given country


Buyback


is the export of industrial equipment in returnfor products produced by that equipment


Methods of export/import financing


are advance payment, documentary collection,letter of credit and open account.


Advance payment


is an export/import financing in which animporter pays an exporter for merchandise before it is shipped.


Documentary collection


is an export/import financing in which a bankacts as an intermediary without accepting financial risk


Bill of lading


is a contract between the exporter and shipperthat specifies merchandise destination and shipping costs


Bill of exchange


is a document ordering an importer to pay anexporter a specified sum of money at a specified time


Letter of credit


is an export/import financing in which theimporter’s bank issues a document stating that the bank will pay the exporterwhen the exporter fulfills the terms of the document


Open account


is an export/import financing in which anexporter ships merchandise and later bills the importer for its value


Contractual entry modes


are licensing, franchising, management contractsand turnkey projects


Licensing


is a contractual entry mode in which a companythat owns intangible property (the licensor) grants another firm (the licensee)the right to use that property for a specified period of time


Franchising


is a contractual agreement in which one company(the franchiser) supplies another (the franchisee) with intangible property andother assistance over an extended period


Management contract


is a practice by which one company suppliesanother with managerial expertise for a specific period of time


Turnkey project


is a practice when one company designs,constructs, and tests a production facility for a client firm


Investment entry modes


are wholly owned subsidiaries, joint venturesand strategic alliances


Wholly owned subsidiary


subsidiary isa facility entirely owned and controlled by a single parent company


Joint venture


is a separate company that is created andjointly owned by two or more independent entities to achieve a common businessobjective


In forward integration joint venture


the parties choose to invest together indownstream business activities- activities further along in the “value system”.


In backward integration joint venture


the parties choose to invest together inupstream business activities- activities earlier in the “value system”


Buyback joint venture


is formed when each partner requires the samecomponent in its production process


Multistage joint venture


results when one company produces a god orservice required by another.


Strategic alliance


is a relationship whereby two or more entitiescooperate (but do not form a separate company) to achieve the strategic goalsof each


Strategic factors in selecting an entry mode


cultural environment, political and legalenvironments, market size, production and shipping costs, and internationalexperience