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5 Cards in this Set
- Front
- Back
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WHAT IS AI? |
An in-depth analysis andaudit of your online presence to gain a detailed understanding of current and potential audiencegroups, WHAT they search for at different stages of the buying journey and WHY. |
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GOOGLE HAS MOVED AWAY FROM KEYWORD BASED SEARCH AND ALL ABOUT MEETING THE NEEDS OF THE AUDIENCE SO THINK OF GOOGLE AS THE SAME AS A WEBSITE USER - IF YOUR STRATEGY IS AUDIENCE CENTERED THEN YOUR SITE WILL PERFORM BETTER ACROSS ALL CHANNELS |
EARN YOUR RIGHT TO BE TOP OF THE RATINGS - RATINGS BASED ON THE CONTENT MATCHING THE INTENT OF THE AUDIENCE. |
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Without carrying outthis audience intent discovery work, it is very difficult, if not impossible,to ensure that any future work is even targeting the relevant audience . Throwing against wall hoping it will stick but might not even be right wall! |
Once we have the results of this research and identified the motivating factors we can create bespoke messages framed with this cognitive bias appropriate for this audience. |
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WHAT WOULD IT MEAN TO YOU TO FULLY UNDERSTAND WHO YOUR AUDIENCE WAS AND WHERE THEY ARE COMING FROM/ |
LONG TERM VALUE CAN FEED INTO ALL OTHER MARKETING AND PR ACTIVITIES SUCH AS PR, PRINT ADVERTISING, PPC AND SOCIAL MEDIA CAMPAIGNS |
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WHAT IS THE AVERAGE VALUE OF A SINGLE BOOKING? ? |
IF I REMOVED COST WOULD YOU HAVE ANY OTHER CONCERNS? |
