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24 Cards in this Set
- Front
- Back
- 3rd side (hint)
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ABC Model |
Affective Behavioral Cognitive |
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Affective |
Gut feeling, emotional component |
I just don't like foreigners |
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Behavioral |
Behaving according to the attitude |
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Cognitive |
The thinking or beliefs that goes into forming an atttitude |
What u believe to be true ( smoking does not cause lung cancer) |
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Explicit attitude |
Some attitudes are easily accessible |
Driving, drinking |
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Implicit attitude |
Attitudes are not noticeable |
Attitudes about authority |
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Observational learning |
Attitudes are something learned through observation |
Tv School Church Religion |
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Cognitive consistency |
Balance is achieved when two people like each other and agree about some topic |
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Cognitive Dissonance Theory |
Attitude- Discrepant Behavior Choice Insufficient justification Effort and responsibility for consequences |
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Cognitive dissonance |
Theory in which people try to be consistent behaviors |
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Dissonance |
A state of discomfort when the person becomes aware of the inconsistency b/w two attitudes |
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Insufficient justification ( incentives) |
This is when people perform for minimal inducement, a behavior that is Discrepant with their true attitudes |
Only $1.00 |
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Effort |
The more effort one expands in executing acts |
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Responsibility for consequences |
Clear personal responsibility for negative consequences of behavior is high |
I am sunning myself despite the fact that my father is sick with skin cancer |
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Post decision cognitive dissonance |
Chosen alternative becomes more positive, in chosen one more negative |
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Elaboration likelihood model ( ELM) |
The cognitive approach to attitude change |
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Peripheral route |
Persuasion is effected by factors |
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Situational constraints |
Social norms |
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Strength of attitude |
Stronger attitudes predict behavior better than weak ones |
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Attitude accessibility |
Bring an attitude to mind |
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Heightened self awareness |
Increases consistency between attitude and behavior |
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Attitudes |
Evaluation of certain aspect of the world |
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Heuristic processing |
Mental shortcuts |
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Systematic processing |
Careful attention to message content |
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