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7 Cards in this Set
- Front
- Back
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Attitudes are.... |
Learned and are consistent |
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Tri-component attitude model |
CAC Cognitive component Affective component Conative component |
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Multi-attribute attitude model |
Attitude towards object model Attitude towards behaviour model Theory of reasoned action (combines attitude components to better understand behaviour). Theory of planned behaviour (Behaviour is reflective of skills) |
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Attitudes towards ads |
Fear Humor |
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Attitude change can assist marketers because |
Reinforce positive attitudes towards brand - so consumers won't succumb to competitor brands. |
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Strategies for attitude change |
Changing basic motivation function (needs); eg mount franklin and hydration
Associating the product with admired group; mount franklin breast cancer awareness
Changing beliefs about competitors brands (implied or explicitly) |
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Congnitive dissonance theory |
Consumers develop conflicting thoughts about a belief or attitude object, eg may feel regret. Marketers discourage this through warranty, loyalty cards, after sales services. |
