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9 Cards in this Set
- Front
- Back
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a settled way of thinking or feeling about someone or something, typically one that is reflected in a persons behavior |
attitude |
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components of attitude |
Affect Behavior Cognition |
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Dimensions of attitude |
Valence (direction) Strength |
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what leads to strong attitudes |
personal experience social influence self-relevance need for affiliation knowledge after public commitment strong opposition |
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how are attitudes measuresd? |
likert scale: (-3-210123) Behavior: facial expressions, psychophysiologiccal,body language reaction time
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an attitude that is outside your awareness |
implicit attitude |
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why do we have attitudes |
utilitarian function: it allows you to know what to do next fulfill belongingness knowlwede wgo-defensive function |
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Elaboration Likelihood Model (cappicoppo) |
we like to think that we think carefully about our changing attitudes (not nec. true) model says that there are 2 routes of persuasion: 1.)Central Route (think carefully and weigh all our options before changing our minds) 2.) peripheral route: pay little attention |
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you odnt need to be an expert to convince ppl that u are |
expertise heuristic |
