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16 Cards in this Set
- Front
- Back
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TUAN 1974 |
‘’placesattain meaning to the individual as a person as a result of constructedexperiences’’, Tuan 1974.
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MILLER 2008 |
Thestore environment provides a direct means of injecting convenience andexcitements to the total shopping experience (Miller, 2008).
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(Lazer and Kelly, 1962 – extended by Blythe, 2009).
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The store environment allows a retailer to position itself and differentiate itself from competitors, ndFragment
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Gowerik and McGoldrick
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mostretailing currency still takes place in bricks and mortar.
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Davidand Ward, 2005)
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Itcan play a crucial role in communicating a brand image to consumers
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(Bermanand Evans, 2010)
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Thiscan refer to the fascia: a key form of communication with customers, it isotherwise referred to as ‘marquee’,
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Types of doors? |
Standard Open Funnel |
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RetailInnovation (2013)
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Holition is a mirror that allows customers to try on clothes.
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Layout |
Grid Freeform Boutique |
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Bermanand Evans (2010)
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psychologicalfeeling a customer gets when visiting a retailermarque
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Lighting Features |
Ambient Task Decorative Accent |
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Belizzi et al 1983 |
Warm colours |
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How much percent of sensory info comes from the eyes? |
80% |
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Mitchell 1994 |
Contends that scent is used to create an ambient atmosphere with the intention of influencing customer behaviour. |
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Parsons (2009) |
conducted a study that stores which are odourless and consequently recommended that should be associated with the type of store for it to have a positive effect on consumers. Pleasant but irrelevant scent could lead to negative responses.
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MC and G |
Consumers both influence and react to the environmental conditions in which retailing operates, by making purchases which reflect and impact upon prevailing PESTEL issues. |
