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18 Cards in this Set
- Front
- Back
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Acquiescence set |
The tendency of respondents to agree consistently whith what is said |
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Agenda |
the list of topics used in place of a fully structured questionnaure by someone carrying out less-structured interviewing |
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Ascribed characteristics |
characteristics which the informant sees in the interviewer-e.g. gender, class, ethnicity.which may lead to stereotyping |
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Cronbach's alpha |
a statistic calculated to assess the extent to which items in a scale are correlated with each other, they should be highly correlated if they all measure the same thing |
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Factor analysis |
a technique, based on assessing correlation between variables, for simplifying data by looking for groups of variables which are highly correlated and so may be regarded as aspects of a single factor |
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Interview schedule |
a set of highly structured questions asked by an interviewer in a face-to-face or teleohone interview. See also questionnaire below. |
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Life history interviewing |
a full life history interviwe would involve many hours of interview to explore somone's entire life in depth. Here it is used to mean a more limited use of the techinique, using the person's life as a structuring principle for the interview in order to get them talking in general about what they feel and believe and have experienced, rather than focussing on particular questions of interest to the reseacher |
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Likert scale |
an item in an attitude or personality scale where the respondents are invited to express their degree of agreement or disagreement with a proposition. |
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Thurston Scales |
people answer yes or no to a question |
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bipolar scaling/ semantic differential scaling |
informants locate their responts as being nearer to one of two opposed propositions or characteristics |
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Reactivity |
the extent to which results are due not to the nature of what is being investigated but to the nature of the research |
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response categories |
the categories which appear as possible answers to a questions on a highly structured questionnaire or schedule. Also called codes. |
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Routing |
instructions to the interviewer or respondent to skip certain questions, depending on the answer to previous ones |
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Unidimensional |
measuring a single dimension |
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Face validity |
the appearance of measuring what is wanted |
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Criterion/ predictive validity |
assuring validity of measurement against a trusted criterion or by prediciting the outcome of a future event or test |
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Concurrent validity |
assuring validity by comparing scores whith those of a test or instrument whose validity is assured is an aspect of this |
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construct validity |
here, exploring the structure of a scale o see if the items all measure the same thing. More generally, validating the measure by showing that properties it needs to have to be a valid measure in this circumstance (e.g. reliability) are present |
