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109 Cards in this Set
- Front
- Back
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MEDIA FORMS |
The distinguishing characteristics of types of media products |
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INSTITUTIONS |
The corporations that produce media products |
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REPRESENTATIONS |
The re-presentation of people places and events ect through the media |
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AUDIENCES |
The consumers of media products |
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MEDIA LANGUAGE |
Key words |
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TARGET AUDIENCE |
Targeted media receivers according to age, gender, class ect |
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STERYOTYPES |
Pre-conceived generalised ideas about people and places ect |
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NICHE AUDIENCE |
Small specific audiences (gardeners world = gardeners) |
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CONVERGENCE |
The coming together of different media texts (iPhone) |
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CULTURAL IMPERIALISM - Debate |
Western values being shown worldwide |
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PUBLIC SERVICE BROADCASTER |
No adverts, not driven by profit (BBC) |
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CODES |
Con-notated clues that give further meaning (red = love) |
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CONVENTIONS |
The typical ingredients that make up a media product |
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MEDIATION |
The process of media being the bridge between what is being represented and the audience. ( riot - BBC NEWS - audience ) |
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MEDIA PLATFORMS |
The technology through which we receive media products |
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BROADCASTING |
TV, Radio,Film |
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E-MEDIA |
On-line, social media, TV on demand |
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Newspaper, Magazines, Flyers, Posters |
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COPY |
Written text |
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MASTHEAD |
The top of the cover page |
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NEWS VALUES |
How they pick and choose which stories they show in there newspapers/ news programmes |
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WEB 2.0 |
Describes the second generation of the web (social networking, TV on demand) |
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DEMOCRACY |
A choice - freedom of speech (blogs, tweets, status) |
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UGC |
User generated content - the audience has made it (websites, Facebook page) |
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VIRAL ADVERTS |
Things that are shared - always start on-line |
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VIRAL MESSAGES |
Just ways of audiences voluntary sharing media texts |
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SYNERGY |
Using each media platform to advertise the same media text |
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GENRE |
A tool used to classify features of a media text |
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HYBRID GENRE |
A mixture of genres (romcom, chick flick) |
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ICONOGRAPHY |
Particular signs we associate with particular genres - recognisable/iconic (cowboy = western) |
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NARRATIVE |
Structure of all story lines |
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GENERIC CONVENTIONS |
Typical traits of a particular genre |
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USES AND GRATIFICATIONS THEORY - Debate |
What use or gratification does the audience get out of it? |
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DIEGETIC SOUND |
Sounds that exist in the world of the product (talking,knocking,gunshot) |
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NON-DIEGETIC SOUND |
Sound added to the product (voice-over, soundtrack) |
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HIGH KEY LIGHTING |
Bright light- colours |
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LOW KEY LIGHTING |
Dark light - shadows |
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STRAIGHT CUT |
One shot goes straight into another |
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DISSOLVE |
When one shot fades into another |
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WIPE CUT |
The new shot wipes across the screen |
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MISE-EN-SCENE |
The study of props, costumes and settings |
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DUMBING DOWN -Debate |
Does not educate or inspire - is dumb |
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VOYEURISM |
Enjoying watching people |
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THE HOOK |
The cover aims to attract and maintain interest - celebrities, colours, sell lines |
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BRAND IDENTITY |
Established and familiarised conventions that are consistent through every issue/product |
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SELL LINES |
Gripping text on the cover |
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MODE OF ADDRESS |
Aimed to construct a bond between a product and the audience |
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STRAP LINE |
Often appears over the masthead - possibly an advert |
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COVER LINES |
6-12 lines Summarising what's in the magazine overlaying the pictures |
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EDITORIAL |
Written directly by the editor often addressing the audience |
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PUFF |
A promotion of a product or service |
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HEADLINE |
A title in large type found at the top of a story |
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DECK |
The number of lines in a headline (e.g. 'this is a four deck headline') |
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BANNER HEADLINE |
Page wide headline |
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EXCLUSIVE |
Story published by only one institution - a scoop |
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BYLINE |
Name of writer |
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LEAD |
The first paragraph or two of a story - sometimes in bold or larger typeface |
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CAPTION |
Headline under photo |
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GATE KEEPING |
Process of selecting some news stories and rejecting others |
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NAG |
News at a glance - often used on the cover of a broadsheet newspaper to update |
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NIB |
News in brief |
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SPLASH |
Lead news story on the front of a newspaper |
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BROADSHEET |
Larger paper - more intellectual (the times, the guardian) |
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MIDI |
Smaller newspaper - becoming the trend (more accessible) |
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TABLOIDS |
Sensationalist as opposed to intellectual newspapers - celebrity news (the sun) |
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PREFERRED READING |
What the institution wants you to think |
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OPPOSITIONAL READING |
An opposite view to what the writer wants you to view |
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VERTICAL INTEGRATION |
Involves the ownership of every stage of the production process |
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IDEOLOGY |
A system of beliefs that determine what messages, values and morals are evident in a media product |
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HEGEMONY |
The dominant ideas that the majority of people share (e.g. capital punishment is wrong) |
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BANNER ADVERTISEMENT |
Adverts that appear across the top of a webpage |
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HOMEPAGE |
The front page of a site containing basic information and routes to other pages |
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HYPER LINKS |
An images, symbol or text that links to other links when clicked on |
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HYPERTEXT |
Text which allows the reader to read documents in any order they want as they include short-cuts to other links |
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PORTAL |
A website that acts as a gateway to the web (Google) |
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SEARCH ENGINE |
Has huge databases of catalogued subject matter |
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WEBMASTER |
The editor or producer of a site |
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WEBPAGE |
A page on a website |
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WEBZINE |
An electronic version of a magazine |
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WEBISODES |
A show that was created for the internet only |
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THE OBESITY DEBATE |
Promoting an unhealthy lifestyle or opposing it |
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SIZE 0 DEBATE |
Often among young women being very thin and idolising them |
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TV VS FILM DEBATE |
Has TV taken over the bright lights of Hollywood film? |
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THE ACTIVE VS PASSIVE DEBATE |
How involved are the audiences? active = tweets,YouTube,fan sites passive = very little involvement |
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THE OVER-SEXUALISATION DEBATE |
Often among young girls - is sex being used to attract audiences? |
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MASLOW'S HIERARCHY OF NEEDS |
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ENIGMA CODES |
Puzzles to be solved by the audience |
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ACTION CODES |
things that move action along ( gun being cocked = will be a scene of violence) |
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TODOROV'S NARRATIVE THEORY |
Equilibrium-disequilibrium-equilibrium restored (situation-problem-resolution) |
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BINARY OPPOSITES |
Opposite values (goodies and baddies) |
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PROPP'S CHARACTER TYPES |
Hero,villain,princess,princess's father,dispatcher,donor,helper,false hero |
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LINEAR NARRATIVE |
A straight storyline (beginning,middle and end) |
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NON-LINEAR NARRATIVE |
A story line that includes flash backs and flash forwards |
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SINGLE STRANDED NARRATIVE |
A story line following one main character |
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MULTI-STRANDED NARRATIVE |
A story line following multiple characters |
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REFLECTIVE THEORY |
Taking its true meaning and replicating it through the eyes of the audience (mirror) |
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THE INTENTIONAL VIEW |
The person presenting is representing their view on it |
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CLIFF-HANGER |
A dramatic device at the end of an episode in a series used to leave the audience wanting more |
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POLYSEMIC |
More that one meaning, open to interpretation |
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PROTAGONIST |
The main character |
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VOX POP |
The voice of people - short interviews gathering opinions from members of the public |
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PACK SHOT |
Advert that includes a picture/film of the product (dyson vacuum) |
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TYPOGRAPHY |
The style of the fonts used |
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DENOTATION |
Refers to the simplest and most obvious meaning of something |
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AIDA DIAGRAM |
Awareness, Interest, Desire, Action |
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BANDWAGON EFFECT |
The suggestion that everyone is using it, therefore so should you |
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OVERT ADVERTISING |
Obviously trying to sell you something -TV ad breaks |
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COVERT ADVERTISING |
Ways of advertising without the audience necessarily noticing that they are receiving advertisement (talk show interview) |
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CGI |
Computer generated imagery |
