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28 Cards in this Set

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Typefaces
Modeled on the forms of calligraphy, they are not bodily gestures but are manufactured images designed for infinite repetition.
Movable Type
Created by Johannes Gutenberg in Germany in the 15th century, it revolutionized writing in the west. Instead of working by hand, machines mass produced books and reused.
Blackletter
Dense, dark handwriting
Jenson
A typeface established by Nicolas Jenson in Mainz, Germany (the birthplace of typography in Germany). He later established a printing press in Venice in 1465. Letters with strong vertical stems, transitioning from thick to thin to create a broad-nibbed pen affect.
Centaur
A typeface designed by Bruce Rogers sometime between 1912-1914. Inspired by Jenson.
Adobe Jenson
A typeface re-designed by Robert Slimbach in 1995 for digital use. It is less mannered and decorative than Centaur.
Lettera Antica
A classical mode of handwriting with wider, more open forms. It was favored in 15th century Italy by humanist writers more-so than Gothic scripts.

Part of the Renaissance of classical art and literature.
Humanist Typefaces
Typefaces including Garamond, Bembo, Palatino, and Jenson which are named for printers who worked in the 15th-16th centuries.
X-heights
The height of the main body of the lowercase letter.
Italic
Not just a slanted version of the roman font but incorporates curves, angles, and narrower proportions associated with cursive forms. Incorporated into type families in the 16th century.
Caslon
A typeface created by William Caslon in the 18th century England with crisp upright characters that appear more modeled and less written than Renaissance forms.
Baskervile
A typeface created by John Baskerville who was a printer working in England in the 1750's-60's. He aimed to surpass Caslon by creating sharply detailed letters with more vivid contrast between thick and thin elements. His work was denounced by many as amateur and extremist.
Bodoni
A typeface created by Giambattista Bodoni at the end of the 18th century. It exhibits abrupt, unmodulated contrast between thick and thin elements and razor-thin serifs unsupported by curved brackets.
Engraved Letters
Letters with fluid lines that are not constrained by the letterpress's mechanical grid
Fat Face
A typeface that is inflated, hyperbold type style introduced in the early 19th century. It exaggerated the polarization of letters into thick and thin components seen in Bodoni.
Extra Condensed
A typeface that is designed to fit in narrow spaces. Often depicted in 19th century ads. It was aligned in static, centered, compositions.
Egyptian
A slab typeface in 1806 that transformed the serif from a refined detail to a load-bearing slab. It asserts its own weight and mass. Known as a "typographical monstrosity".
Gothic
A 19th century term for letters with no serifs. They command attention. Showed emotional impact in early advertising.
Antique
A blocky system of feet and projections in typefaces.
Clarendon
A blocky with curved insides system of feet and projections in typefaces.
Latin/Antique Tuscan
A pointed system of feet and projections in typefaces.
Tuscan
A very ornate system of feet and projections in typefaces.
Pantograph
A tracing device that allows a parent drawing to spawn variants with different proportions weights and decorative projections.
Universal
A typeface created by Herbert Bayer in 1925 consisting of only lowercase letters and is built from straight lines and circles.
Futura
A typeface created by Paul Renner in Germany in 1927. It is geometric with perfectly round o's.
Fonts through the 80's on...
Fonts that were created in the 1980's in bitmap for computers and other technology were low resolution.

Fonts used in the early 1990's were higher-resolution letters for laser printers.

Fonts used in the later 90's sought not-perfect lettering systems.
Serif
A slight projection finishing off a stroke of a letter in certain typefaces.
San-Serif
A typeface that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without".