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69 Cards in this Set

  • Front
  • Back
design
a plan for order, a selective process

based on universe

--> our creativity based on what we see in nature

to create, parts guide that viewer to an image we want to share
order
to arrange, regulate
elements
ingredients composing a design

line, space, shape, form, color, texture
principles
manner way ingredients are combined, RECIPE

unity, variety, balance, emphasis, rhythm, proportion, scale
keynotes of a good design
uniqueness and creative

achieved thru combo ele. + principles

objects have meaning based on subjective perception/interpretation
why create
1. get absorbed in the experience
2. to --> beauty
3. to shock
4. express contemporary realism: show life how it actually is, 'wholeness of life'
5. fund. need to express something
6. fulfill specific need; creativity
visual design
object has meaning based on subjective perception (keynote)
perception
total experience of seeing

reaction results from perception which has been influenced by enviro., genes, culture

limited to experiences

***TIME is main interference in percetion...hands/eyes of viewer, analysis and develop depend on willingness to spend time
what is the main interference in perception?
TIME is main interference in perception...hands/eyes of viewer, analysis and develop depend on willingness to spend time
visual design: gestalt
whole isn't >er than but is DIFF than sum of parts

forms are suggested

results from perception

ex: dots arranged in a sqare --> looks like a square
visual design: closure
shapes indicated, have pieces of something and mind implies
visual design: figure/ground
ground: obj has focus --> figure

we see what our personal experiences allow us to see and we react/rebel accordingly
how to judge good design
1. express the material in which it was created
2. aethetically pleasing form
3. does purpose for which intended
"plan for order" implies
arrangment of materials into a form that will fulfill a purpose
the design process
1. inspiration
2. concept
3. problem solving
4. integrity
5. originality
6. craftsmanship
the design process: inspiration
new relationships in unique terms --> new form to show others
the design process: concept
all designs begin w/ a CONCEPT --> initial generalized idea, framework, basic, add to it later

perception based on problem analysis --> need solution!
the design process: problem solving
A SERIES OF DECISIONS
a) parameters of a problem, limits, constraints ex: marble
b) inner resources: originality, personal perceptions, enviro, acquired resources
c) creativity: imaginative, brainstorm, drawings, exclude nothing
d) analysis: reality --> possible? problems forsee, imaginatoin bk to reality
e) production: be flexible, change, apply integrity (materials, form, func.), actually be machinically ok?
f) clairification: done, may not = original vision, assess strengths/weaknesses, growth for designer
the design process: integrity
code of values, state being whole or complete, unity of conception

...of materials: characs that last, capability, avail., craftmanship
...of form: beautiful yet functional, can refine to fit needs
...of function: integ of func elminates faults that -->es malfunction, flaw in 1st decision making, choice of materials
the design process: craftsmanship
not sloppy
line
MOST fund of design elements
...from nature: perception of humans to make something a line
...a basic tool
...--> shape when lines together, delineates space

begins with a point, straight and curved lines


--> aesthetic result
combo of lines =
a pattern
line is a matter of ____
expression

line is a pt of draftsmanship: precise, accuracy of buildings, etc
line becomes ____

line expresses ___
line becomes SHAPE,
expresses emotion
characteristics of line
active & visible or
passive and invisible/implied
symbolic line
becomes a symbol when meaning attached to it, --> message, communication (art, alphabet)

fundamental need to make your mark
space
-vehicle where shapes and forms exist
-determing aesthetic quality
-all physical things exist in space
three types of space
pictorial

illusionistic

actual
pictorial space
achieved by flow of space among shapes/forms in design

design related to a flat surface

ex: murals w/ hills, children
implied space
makes us aware of more space than is actually visible on paper/canvas

leads viwers eyes based on what can be expressed on paper/canvas
ex: b allarinas and bar, extends beyond canvas
illusionistic space
impression of 3-D, --> depth
overlaping
tierring/layering
size
perspective
linear
one point: vanishing pt
atmospheric: landscape
actual space
real space, tangible part of 3-D object

ex: sculpture, pottery, building

when you walk thru a building you experience space
perceptions of space:
time and motion
negative space
blank space
shape
2-D, flat
natural shape
from nature: enviro, trure to life
geometric shape
straight, curved lines, exists in nature but constructed by humans

ex: sweater w/ geometric print
abstract shape
natural shapes altered to emphasize certain qualities

natural shape simplified into basic charac as perceived by designer
nonrepresentational shape
does not originate

nonojbective from recongzeable shape/obj, from the imagination

no reference to real objects
form
3-d, depth mass and volume

extention of shape

same category of shape
naturalistic form
derived from things in nature

scultpure/carvings of humans, animals, birds
geometric form
straight and curved lines w/ depth, m and v
abstract form
natural formed -->ed to emphasize certainq ualities
nonrepresentational form
no recognize shape/form
texture
experienced through sense of sight and touch

varying degrees: very rough --> very smooth

carry emotional assocations:
smooth/slcik =?
rough/fuzzy=?
2 categories of texture
tactile texture and visual texture
tactile texture
intrinsic to the material
experienced thru touch
looks and feels textural
represents surface and underlying structure
light and shadow important
sensory interest and emotional response
visual texture
applied to an existing surface
surface places role
experienced thru sense of sight
rep of texture: photo, paitning etc
pattern
motifs repeated at regular intervals

creates an orderly overall design

sim in size and shape --> repetition

repeated in orderly distribution
color
most appealing of all elements
emotional responses: happy, sad, angry, peaceful

both an art and a science
art: graphic design, paiting
science: physics, chem
without light =
without light = NO COLOR
what we perceive as color is due to
1) electromagnetic wavelength of light..visible spectrum ROY G BIV
2) objects absorb all wavelengths EXCEPT observed color
3) how the brain interprets what is seen based on prior training, meories, associations
light conditions
time of date
indoors v. outdoors
light color perception
artificial/natural light
climactic conditions (cloudy, full sun)

color in various light conditions
color theories
'color wheels'

Ives
Munsells
Ives color wheel
traditional

RYB primary
OGV 2nd
RO YO YG BG VB RV 3rd
pantone
fashion design
Munsells color wheel
R Y G B P primary
RO YO YG BG VB RV 6 tertiary

most scientific, used by gov't

defines color thru value/lightness and chroma/brightness
Munsell defines color thru
hue
value
chroma
hue
name of color
value
how light/dark a color is
tint: light value of hue ex: pink of red

shade: darker value ex: maroon shade of red
tint
lighter value of hue

ex: pink tint of red
shade
darker value

ex: maroon shade of red
chroma
intesnity,saturation, dullness, brightness
tone: hue grayed w/ black or other color
color schemes
'color harmonies'

aesthetically pleasing combo of colors
types of color schemes
analogous
complimentary
split-complement
monochromatic
achromatic
neutral
monochromatic:
based on one color/hue

ex: green w/ neturals
achromatic
black and white
split complement
Y shape on color wheel