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69 Cards in this Set
- Front
- Back
design
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a plan for order, a selective process
based on universe --> our creativity based on what we see in nature to create, parts guide that viewer to an image we want to share |
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order
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to arrange, regulate
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elements
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ingredients composing a design
line, space, shape, form, color, texture |
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principles
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manner way ingredients are combined, RECIPE
unity, variety, balance, emphasis, rhythm, proportion, scale |
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keynotes of a good design
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uniqueness and creative
achieved thru combo ele. + principles objects have meaning based on subjective perception/interpretation |
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why create
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1. get absorbed in the experience
2. to --> beauty 3. to shock 4. express contemporary realism: show life how it actually is, 'wholeness of life' 5. fund. need to express something 6. fulfill specific need; creativity |
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visual design
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object has meaning based on subjective perception (keynote)
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perception
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total experience of seeing
reaction results from perception which has been influenced by enviro., genes, culture limited to experiences ***TIME is main interference in percetion...hands/eyes of viewer, analysis and develop depend on willingness to spend time |
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what is the main interference in perception?
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TIME is main interference in perception...hands/eyes of viewer, analysis and develop depend on willingness to spend time
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visual design: gestalt
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whole isn't >er than but is DIFF than sum of parts
forms are suggested results from perception ex: dots arranged in a sqare --> looks like a square |
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visual design: closure
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shapes indicated, have pieces of something and mind implies
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visual design: figure/ground
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ground: obj has focus --> figure
we see what our personal experiences allow us to see and we react/rebel accordingly |
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how to judge good design
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1. express the material in which it was created
2. aethetically pleasing form 3. does purpose for which intended |
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"plan for order" implies
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arrangment of materials into a form that will fulfill a purpose
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the design process
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1. inspiration
2. concept 3. problem solving 4. integrity 5. originality 6. craftsmanship |
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the design process: inspiration
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new relationships in unique terms --> new form to show others
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the design process: concept
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all designs begin w/ a CONCEPT --> initial generalized idea, framework, basic, add to it later
perception based on problem analysis --> need solution! |
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the design process: problem solving
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A SERIES OF DECISIONS
a) parameters of a problem, limits, constraints ex: marble b) inner resources: originality, personal perceptions, enviro, acquired resources c) creativity: imaginative, brainstorm, drawings, exclude nothing d) analysis: reality --> possible? problems forsee, imaginatoin bk to reality e) production: be flexible, change, apply integrity (materials, form, func.), actually be machinically ok? f) clairification: done, may not = original vision, assess strengths/weaknesses, growth for designer |
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the design process: integrity
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code of values, state being whole or complete, unity of conception
...of materials: characs that last, capability, avail., craftmanship ...of form: beautiful yet functional, can refine to fit needs ...of function: integ of func elminates faults that -->es malfunction, flaw in 1st decision making, choice of materials |
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the design process: craftsmanship
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not sloppy
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line
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MOST fund of design elements
...from nature: perception of humans to make something a line ...a basic tool ...--> shape when lines together, delineates space begins with a point, straight and curved lines --> aesthetic result |
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combo of lines =
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a pattern
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line is a matter of ____
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expression
line is a pt of draftsmanship: precise, accuracy of buildings, etc |
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line becomes ____
line expresses ___ |
line becomes SHAPE,
expresses emotion |
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characteristics of line
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active & visible or
passive and invisible/implied |
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symbolic line
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becomes a symbol when meaning attached to it, --> message, communication (art, alphabet)
fundamental need to make your mark |
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space
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-vehicle where shapes and forms exist
-determing aesthetic quality -all physical things exist in space |
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three types of space
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pictorial
illusionistic actual |
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pictorial space
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achieved by flow of space among shapes/forms in design
design related to a flat surface ex: murals w/ hills, children |
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implied space
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makes us aware of more space than is actually visible on paper/canvas
leads viwers eyes based on what can be expressed on paper/canvas ex: b allarinas and bar, extends beyond canvas |
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illusionistic space
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impression of 3-D, --> depth
overlaping tierring/layering size perspective linear one point: vanishing pt atmospheric: landscape |
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actual space
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real space, tangible part of 3-D object
ex: sculpture, pottery, building when you walk thru a building you experience space |
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perceptions of space:
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time and motion
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negative space
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blank space
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shape
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2-D, flat
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natural shape
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from nature: enviro, trure to life
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geometric shape
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straight, curved lines, exists in nature but constructed by humans
ex: sweater w/ geometric print |
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abstract shape
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natural shapes altered to emphasize certain qualities
natural shape simplified into basic charac as perceived by designer |
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nonrepresentational shape
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does not originate
nonojbective from recongzeable shape/obj, from the imagination no reference to real objects |
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form
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3-d, depth mass and volume
extention of shape same category of shape |
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naturalistic form
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derived from things in nature
scultpure/carvings of humans, animals, birds |
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geometric form
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straight and curved lines w/ depth, m and v
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abstract form
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natural formed -->ed to emphasize certainq ualities
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nonrepresentational form
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no recognize shape/form
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texture
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experienced through sense of sight and touch
varying degrees: very rough --> very smooth carry emotional assocations: smooth/slcik =? rough/fuzzy=? |
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2 categories of texture
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tactile texture and visual texture
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tactile texture
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intrinsic to the material
experienced thru touch looks and feels textural represents surface and underlying structure light and shadow important sensory interest and emotional response |
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visual texture
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applied to an existing surface
surface places role experienced thru sense of sight rep of texture: photo, paitning etc |
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pattern
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motifs repeated at regular intervals
creates an orderly overall design sim in size and shape --> repetition repeated in orderly distribution |
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color
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most appealing of all elements
emotional responses: happy, sad, angry, peaceful both an art and a science art: graphic design, paiting science: physics, chem |
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without light =
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without light = NO COLOR
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what we perceive as color is due to
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1) electromagnetic wavelength of light..visible spectrum ROY G BIV
2) objects absorb all wavelengths EXCEPT observed color 3) how the brain interprets what is seen based on prior training, meories, associations |
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light conditions
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time of date
indoors v. outdoors |
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light color perception
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artificial/natural light
climactic conditions (cloudy, full sun) color in various light conditions |
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color theories
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'color wheels'
Ives Munsells |
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Ives color wheel
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traditional
RYB primary OGV 2nd RO YO YG BG VB RV 3rd |
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pantone
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fashion design
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Munsells color wheel
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R Y G B P primary
RO YO YG BG VB RV 6 tertiary most scientific, used by gov't defines color thru value/lightness and chroma/brightness |
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Munsell defines color thru
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hue
value chroma |
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hue
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name of color
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value
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how light/dark a color is
tint: light value of hue ex: pink of red shade: darker value ex: maroon shade of red |
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tint
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lighter value of hue
ex: pink tint of red |
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shade
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darker value
ex: maroon shade of red |
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chroma
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intesnity,saturation, dullness, brightness
tone: hue grayed w/ black or other color |
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color schemes
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'color harmonies'
aesthetically pleasing combo of colors |
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types of color schemes
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analogous
complimentary split-complement monochromatic achromatic neutral |
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monochromatic:
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based on one color/hue
ex: green w/ neturals |
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achromatic
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black and white
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split complement
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Y shape on color wheel
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