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54 Cards in this Set
- Front
- Back
actual space
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the real space we have to fill with our design. this space has defined dimensions.
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aethetic
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a personal response to what we consider beautiful, often based on cultural or educated experience
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approx symmetry
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a balance system in which our first impression is that of symmetry. wieight may be identical but not mirror image
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asymm balance
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(informal bal) a balance system in which the visual weight of the dissimilar shapoes on both sides of the implied axis is equal. frequnetly, the elements cross over the axis.
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axis
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a central line that bisects a two-dim form or composition creating balance
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balance
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positive and negative shapes distributed in space by apparent visual weight to create harmony
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choas
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confused or disorderly; lacking order
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cohesive
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to unify, harmoize or be consistent
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complex design
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complicated as opposed to simple. the use of many elements is harder to design and comprehend
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composition
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the way the parts or visual elements are arranged and organized
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contrast
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the result of comparing one thing to another and seeing the difference
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crop
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to cut off a portion of a shape
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crysytallographic
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(all over pattern) balance with equal emphasis over an entire 2d surface so there is always the same visual weight or attraction wherever you look
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design
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a visual, creative solution to a functional or decorative problem
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directional line
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a line or lines which direct our visual attention in a specific direction
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division of space
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breaking up space by use of positive and negative shapes
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elements
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the parts, or components, of a design such as line, shape, color, value, etc
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emphasis
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the main element or focal point; what the viewers eye should see first
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focal point
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a compositional devise emphasizing a certain area to draw attention ot the piece
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format
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the shape or direction of our working or actual space. May be horizontal, vertical, or varied
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geomtetric shape
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usually man made shapes that are precise, exact. triangles, squares, circles, etc
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graphic design
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visual communication design usually for commercial purposes
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grid
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a network of horizontal and vbertical interesecting lines that divide spaces and create a framework of areas
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implied axis
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a "mental", psychological division of space. usually centered or perceived bilaterally.
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implied line
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a perceived contiuation of images or symbols that imply a line
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line
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a mark longer than it is wide and seen because it differs in value, color or texture from its background
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linear shape
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an elongated shape that reminds us of a line
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mass
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having volume or depth; takes up 3d space
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medium, media
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the kind of materials one works with, such as pigments, film, fabric, paper
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mirror image
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when one half of a compositioni is an exact relfection of the other side
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module
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a specific measured area or standard unit
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negative shape
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the implied shape produced after two or more positive (black) shapes are placed in a negative space
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negative space
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completely empty actual or working space
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nonrep
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a type of art which is entirely imaginative and not derived from anything visually perceived or observed by the artist
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naturalism
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the approach to art which is based on a description of things visually experienced
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organic shape
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a natural shape usually found in nature
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original
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a primary, inventive form of producing an idea, method, performance, etc
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pattern
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the repitition of a motif in either a predictable or random placement
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placement
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location, situation or juxtaposition of elements
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positive shape
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a black shape or line placed in a negative or empty space
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positive shape
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a black shape or line placed ina negative or empty space
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problem solving
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a sequence of strategies for finding a solution to a problem
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radial balance
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a composition in which all visual elements are balanced around and radiate from a central point
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random pattern
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a pattern effect because it is a repeated shape or motif, but can be scattered or not controlled as in an all-over pattern. less formal
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realism
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a style of art that is based on the faithful reproduction the visual actuality
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reptition
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the result of repeating or doing the same thing over and over
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representational
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an image suggestive of the appearance of an actual object
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shape
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an image in space
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simple design
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few elements used in the space and composition. easy for the viewer to comprehend
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space
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an empty, negative area where a design can fit
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symm balance
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(formal balance) technically, a mirror image. elements on either side of the implied axis have precisely the same shape, but in reverse, and have the identical visual weight.
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tension
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opposing forces, push/pull, yinyang
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unity
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the effect of all the princicples being in harmony each another, creating the feeling of wholeness
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working space
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the space that reflects the actual space. the two could be the same space. this is the space we use to solve our design problem.
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