Are 312

Front 1

The key is that business success depends on communicating the value provided? (T or F?)

Back 1

True

Front 2

The Marketing Manager oversees what careers in marketing?

Back 2

Advertising
Sales
Brand Management
Marketing Research
New product development

Front 3

Value is the benefits a customer receives from buying a good or date? (T or F?)

Back 3

False*
Value - benefits customer receives buying (good/service!)

Front 4

Marketing is communicating value to decrease demand for a product?
(T or F?)

Back 4

False*

Marketing is communicating value to increase demand for a product.

Front 5

Satisfying stakeholder is not exclusive to marketing? (T or F?)

Back 5

True

Front 6

____ is “the recognition of any difference between a consumer’s actual state and some ideal or desired state”

Back 6

Need

Front 7

_____ is “the desire to satisfy needs in specific ways that are culturally and socially influenced”

Back 7

Want

Front 8

_______ is “customers’ desire for products coupled with the capacity to obtain them”

Back 8

Demand

Front 9

Marketers ______ needs!

Back 9

Create! Marketers create needs

Front 10

Benefits are the single most important aspect of marketing?
(T or F?)

Back 10

True!

Front 11

What the customer receives from a product is a utility, benefits, or needs?

Back 11

benefits

Front 12

___ is the measure of benefits received.

Back 12

Utility

Front 13

First, production was the priority? (T or F?)

Back 13

True

Front 14

Now, selling is priority. (T or F?)

Back 14

True!

Front 15

Selling is priority, Supply >Demand? (T or F?)

Back 15

True!

Front 16

Production priority, Supply > Demand? (T or F?)

Back 16

False* Demand > Supply!

Front 17

Selling is priority, people can choose NOT to buy? (T or F) b/c over-riding

Back 17

True

Front 18

Delivery is easy, CLAIMS is scarce? (T or F?)

Back 18

False*
CLAIMS (easy)
Delivery SCARCE!

Front 19

Marketing is NOT sales - which is why (difficult to assess?) T or F?

Back 19

True!

Front 20

____“A tangible product, service, idea, or some combination of these that satisfies consumer or business needs through the exchange process”

Back 20

Goods

Front 21

_____: “Intangible products that are exchanged directly between the producer and consumer”

Back 21

Services (cannot be stored)

Front 22

Any persuasive communication benefits from marketing skills, give examples.

Back 22

Consumer goods.
Dating.
Non profits.
e-commerce

Front 23

Marketing plan: four P's:
Product
Price
Place
and Promotion.
T or F?

Back 23

True

Front 24

Quaker Oats (1880s) is considered the first modern marketing effort –
to generate a demand for humans
to eat horse food no less (T or F?)

Back 24

True