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4 Cards in this Set
- Front
- Back
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Describe attributes of print media
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For messages that require details and contemplation by the receiver.
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Describe attributes of television
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Strongest emotional impact.
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Describe attributes of radio
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greatest flexibility and ability to reach target audiences. messages can be prepared for and broadcast on radio faster than television and cheaper.
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why are news releases from non-profits beter received by editors than corporations
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corporate releases are perceived as being free advertising
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