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10 Cards in this Set
- Front
- Back
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What is the difference between formal and informal research?
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Formal research employs a scientific method. It is structured, systematic and can be replicated. If a sample is used, and it is a true random sample, it is qualified to be projected to the larger universe. Informal research is research that is not gathered in a scientific manner, but can be used to provide context or help plan formal research. Data gathered from informal research should be thorough, well documented and gathered in an organized manner.
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What is the difference between primary and secondary research?
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Another way to categorize research techniques is by primary and secondary methods. Primary research examines evidence collected firsthand. It usually involves first person interviews, self-administered surveys or direct observations. Secondary research examines secondhand evidence or previously reported or published data.
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When you undertake research, what's the first thing you want to do?
A. Hire a research consultant B. Design a strategy C. Write a problem statement D. Analyze the audience |
Write a problem statement
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Name the six W's and one H that your problem statement should answer:
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Your problem statement should answer these six W’s and one H:
> What is happening now? > What is the source of concern? > Where is it of concern? > When is it a concern? > Who does it involve or affect? > How does it involve or affect them? > Why does it concern the organization and its publics? |
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What is a census?
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A census is a 100 percent sample. You identify all the people in your targeted universe and give each one an opportunity to respond. A census is especially useful with small well-defined populations. If your universe is under 300, consider a census.
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What is a probability sample?
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A probability scientific sample is drawn in such a way that the probability of being chosen is equal or is known. A random sample is a good example.
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What are non-probability samples?
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Nonprobability samples are a more informal selection of persons to be interviewed. Since it is unlikely that you could get the same group together again to measure results, nonprobability samples are not considered to be scientific research. They are a quick and easy way to gather information, but the results cannot be projected on to the universe.
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How large does a random sample need to be, to have a Confidence level 95 %; Margin of error + or -5 % for an audience of over 10,000 people?
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384
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What are some general guidelines in writing survey questions?
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Generally speaking, writing survey questions and structuring a survey for the order of questions is a job for experts. You should work closely with your survey firm to develop questions that ask what you want to know. This is a critical step: If the questions are not carefully worded, the results will not be of any benefit to you.
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What is an example of triangulation?
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It is important to ask management and colleagues for their ideas regarding what they want to know, learn or discover in a survey and resolve any questions ahead of time. It is also a good idea to conduct a focus group consisting of people who are from your target population to get a better understanding of how the questions should be worded. This is an example of using “triangulation” in developing your research--using several methods that focus on answering the same set of research questions.
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