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8 Cards in this Set
- Front
- Back
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COMMUNICATION MODELS: Shannon & Weaver
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Sender sends a Message through a Channel but Noise or Interference distorts the message.
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SHANNON AND WEAVER MODEL:
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Shared frame of reference between 2 different communicators and/or receivers of messages.
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Communication Barriers
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Fuzzy language
Misalignment with culture and values History of distrust Distractions Negative influencers Sources or spokespeople w/no credibility Unreliable media Media w/which people are uncomfortable Captive audiences Gatekeepers |
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COMMUNICATION MODELS: Schramm
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social environment + frame of reference+context of relationship per Venn diagram small shared meaning
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What is Agenda Setting Theory?
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The Agenda setting theory is the theory that the mass news media has a huge influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them.
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DIFFUSION THEORY: What is the process of diffusion theory?
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1. How people change;
2. Major change takes time; 3. News media along cannot create change; 4. Interpersonal communication is the most effective in initiating change |
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DIFFUSION THEORY: Stages
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Awareness
Interest Evaluation Trial and Adoption |
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DIFFUSION THEORY: Under the "Diffusion of Innovation theory, who are the 5 types of individuals/catagories?
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Innovators
Early adapters Early majority Majority Nonadapters (Laggards) |
