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6 Cards in this Set
- Front
- Back
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Identify 3 ethics value orientations
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• Absolutist – believes every decision is right or wrong, regardless of the consequences
• Existentialist – decides on the basis of immediate practical choice – seeks a balance between two extremes. • Situationalist (utilitarian) – believes each decision is based on what would cause the least harm or most good. |
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What is the Deontological philosophy?
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Focuses on the moral principle involved, rather than basing the morality of the decision on its projected outcomes. Also called “nonconsequentialist”.
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What are the 6 PRSA Code of Ethics core values?
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• Advocacy
• Honesty • Expertise • Independence • Loyalty • Fairness |
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What are the 4 general principles underlying PR practice?
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• Act in the public interest
• Use honesty and integrity as your guide • Ensure accuracy and truth • Deal fairly with all publics |
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What are 5 specific principles defining how PR is practiced
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• Accurately define what PR strategies and tactics can accomplish
• Maintain integrity of communication channels • Safeguard confidences • Do not damage the reputation of others • Avoid conflicts of interest |
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Identify 5 steps to ethical decision-making process
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• Define the ethical issue
• Identify internal & external factors • Identify the key values • Identify the audiences affected by the decision & define your obligation to each • Select ethical principles to guide your decision-making process |
