Apr-Ethics

Front 1

Describe how/why
Advocacy
is a professional value.

Back 1

We serve the public interest by acting as responsible advocates for those we represent.

We provide a voice in the marketplace to aid informed public debate.

Front 2

PRSA Professioinal Value:
Honesty

Back 2

We adhere to the highest standards of accuracy and truth

Front 3

PRSA Professional Value:
Expertise

Back 3

We acquire and responsibly use knowledge and experience
We advance the profession
We build mutual understanding, credibility and relationships

Front 4

PRSA Professonal Value
Independence

Back 4

We provide objective counsel

We are accountable

Front 5

PRSA Professional Value
Loyalty

Back 5

We are faithful to those we represent, while honoring our obligation to serve the public interest.

Front 6

PRSA Professional Value
Fairness

Back 6

We deal fairly with clients, employers, competitors, peers, vendors, the media and the general public.

We respect all opinions and support the right of free expression.

Front 7

PRSA Code Provisions: Free Flow of Information
What is the core principle?

Back 7

Core Principle: Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.

Front 8

A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist to influence the columnist to write favorable articles about the product.
this is an example of violating which code provision?

Back 8

Free Flow of Information

Front 9

PRSA Code Provisions: Competition
What is the core principle?

Back 9

Core Principle: Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.

Front 10

A member employed by a “client organization” shares helpful information with a counseling firm that is competing with others for the organization’s business.

this is an Example of improper Conduct of which core provision?

Back 10

Competition

Front 11

A member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor’s clients and employees in a ploy to recruit people and business.
this is an example of improper conduct of which code provision?

Back 11

competition

Front 12

PRSA Code Provisions: Disclosure of Information.
What is the Core Principle?

Back 12

Core Principle: Open communication fosters informed decision making in a democratic society.

Front 13

A member implements “grass roots” campaign or letter- writing campaigns to legislators on behalf of undisclosed interest groups.
this is an example of misconduct of which code provision?

Back 13

Disclosure of Information

Front 14

A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in “grass roots” campaigns.
This is an example of misconduct of which code provision?

Back 14

Disclosure of Information

Front 15

PRSA Code Provisions: Safeguarding Confidences
What is the core principle?

Back 15

Core Principle: Client trust requires appropriate protection of confidential and private information.

Front 16

A member changes jobs, takes confidential information and uses that information in the new position to the detriment of the former employer
this is an example of improper conduct of which code provision?

Back 16

safeguarding confidences

Front 17

A member intentionally leaks proprietary information to the detriment of some other party.

Back 17

safeguarding confidences

Front 18

PRSA Code Provisions: Conflict of Interest
What is the core principle?

Back 18

PRSA Code Provisions
Conflicts of Interest Core Principle:
Avoiding real, potential or perceived conflicts of interest
Builds the trust of clients, employers and the publics.

Front 19

A member fails to disclose that he has a strong financial interest in a client’s chief competitor.
This is an example of improper conduct of which code provision?

Back 19

conflict of interest

Front 20

A member represents a “competitor company” or a “conflicting interest” without informing a prospective client.
This is an example of improper conduct of which code provision?

Back 20

conflict of interest

Front 21

PRSA Code Provisions: Enhancing the Profession.
What is the Core Principle?

Back 21

Core Principle: Public relations professionals work constantly to strengthen the public’s trust in the profession.

Front 22

You have been offered a job by the local newspaper to write editorials on education. You plan to keep your job with the school system and will write using a pseudonym.
not ethical, why?

Back 22

no:
Disclosure of Information (Free Flow)
Conflicts of Interest
Enhancing the Profession

Front 23

The company president asks you to write a news release claiming that a new product is four times better than that of the competition. Your product supposedly represents a ‘revolutionary’ breakthrough in technology.

Back 23

No:
only says company president asks..no supporting info to claim:
Disclosure of Information
Free Flow of Information

Front 24

Your superintendent asks you to establish a “citizens” task force. It will write state legislators to oppose an education bill that will negatively affect the school system.

Back 24

as long as it is citizens, you're ok. you can tell them what to write and why it's bad for the district.

Front 25

An American company wants to increase its visibility and market share in Europe. As director of public relations, you invite a group of German business editors to visit the firm’s headquarters with all expenses paid.

Back 25

This could be fine but be careful
Free Flow of Information
most ethical journalists would pay their own way and also visit other firms.