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20 Cards in this Set
- Front
- Back
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Culture Theory
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A theory that individual preferences emerge from social interaction in defending or opposing different ways of life
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Exit Polls
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Polls that question voters as they leave the voting booth to predict the outcome of the election
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Gender Gap
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A difference in the political differences of men and women
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Generational Effect
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Socilization patterns in which a generation of adults who grew up during a certain decade or period appears t have its own outlook, differentiating itself from the previous age
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Intensity
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In public opinion, a measure of the depth of feeling associated with a given opinion
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Latency
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In publicopinion, unspoken feelings, suggesting the potential for an attitude or behavior, but only when the right circumstances occur.
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Margin of Error
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The measure of possible error in a survey, which means that the number for the entire population of voters will fall within a range of plus or minus several points of the number obtained from the small but representative sample of voters
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Party Identification
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A pschological orientation, or long-term prospensity to think positevly of and vote regularly for, a particular political party
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Political Culture
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A political perspective based on core values, political ideology, culture and lifestyle
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Political Ideology
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A coherent way of viewing politics and government; idological perspectives include beliefs about the military, the role of government, the proper relation between government and hte economy, the value of social welfare programs, and the relative importance for society of liberty and order
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Political Socialization
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The process by which we learn about the world of politics and develop our political beliefs
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Public Opinion
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The collective expression of attitudes about the prominent issues and actors of the day
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Random Sample
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A strategy required for a valid poll whereby every member of the population has an equal chance of appearing in the sample
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Realignment
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A shift in fundamental party identification and loyalty caused by significant historical events or national crises
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Representative Sample
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A sample that includes all the significant characteristics of the total population
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Salience
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In public opinion, the extent to which people see an issue as having a clear impact on their own lives
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Sampling Bias
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A bias in a survey whereby a particular set of people in the population at large is more or less likely to appear in the final sample than other sets of people
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Schemas
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Intellectual frameworks for evaluating the world
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Straw Poll
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A nonscientific method of measuring public opinion
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Tracking Polls
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Polls used by the media to track the support levels for candidates over time
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