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41 Cards in this Set

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theories of motivation for wearing cltohes
1. modesty theory

2. protection theory

3. adornment theory

4. immodesty theory
theories of motivation for wearing cltohes: modesty theory
sexual, political, cultural

from Adam and Eve

learned behavior
theories of motivation for wearing cltohes: immodesty theory
women sexy all over

men just genitals

Michelle Pfiefer: not show ALL
theories of motivation for wearing cltohes: adornment theory
most universal
theories of motivation for wearing cltohes: protection theory
army

insects, supernatural

lucky tshirt
motivation process
1. needs
2. desire/drive
utilitarian needs
functional

mpg
hedonic needs
pleasure

subjective
biogenic needs
food, shelter
psychogenic needs
feel better about yourself

power, reflects culture
wants v needs
wants: manifestations of needs, desire to satisfy a need

needs: discrep b/t present state and ideal state, relates to drive, want to decrease tension

jeans--gap?

transp--ferrari?---bike?
motivational strength
degree to which willing to expend E to reach goal

upll on consumer

direction: certain way consumer tries to decrease mot. tension

biological v learned needs

biological - cold, hungry, pain
motivational strength, biological needs: drive theory
balanced state

homeostasis
motivational strength, biological needs: expectation theory
driven

cognitive, behavior fueld by achieving + outcomes
____ influenced by _____
motivation influenced by values

values: priorities/beliefs about world
drive
mag. of tension creates urgency to decrease it

phys and cognitive
motivational conflicts:approach approach
2 + outcomes

which >er
motivational conflicts:approach avoidance
+ and -
motivational conflicts:avoidance avoidance
2 -
motivational conflicts
approach approach
approach avoidance
avoidance avoidance
theory of dissonance
want this to decerase

ppl want order
maslows hierarchy of needs
culturally based: western

1. self actualization: self fulfill, enriching experiences

2. ego: status, prestige

3. belongingness: acceptance, love

4. safety: security, shelter

5. physiological: water,, Zzz, food

weakness: diff needs/diff countries
motivational direction
used for decisions

motivational conflicts and classifying consumer needs
classifying consumer needs: specific needs and buying behavior
1. affiliaton
2. power
3. uniqueness

* perfume: -->es identity
the manage faces of consumer involvment
1. message response involvement

2. purchase situation involvement

3. production involvement
measuring invovlement
fashion: awareness
fashion knowledgeability
fashion interest
fashion interpersonal comm
fashion innovativeness

gather info on you! except if you use cash
values
fund beliefs that --> decision making

essential part of us

don't change over time unless some traumatic event
core values
values imp

changes/ culture

Asia: longer work hours
NA: freedom, indep in business

religion
value system
ranking

seps cultures

don't have to be accepted by all
Spranger: clothing values related to personal values
theoretical

economic

aesthetic

social

political

religious
Spranger: clothing values related to personal values--- theoretical
theoretical:

ppl: truth, order

clothes: dress for fiber content, care

*no fashion interest
Spranger: clothing values related to personal values----- economic
economic:

ppl: time conscious, $, worth

clothes: wedding dress?
Spranger: clothing values related to personal values---- aesthetic
aesthetic

ppl: increased fashion sense,

clothes: look good on ya?
Spranger: clothing values related to personal values----- social
social:

ppl: included, NOT unique, dress alike

clothes: accept., NOT influence

*HATE RAGS TO RICHES
OPP TO POLITICAL
Spranger: clothing values related to personal values----political
political

ppl: power, status, success, want to be noticed

* opp to social
Spranger: clothing values related to personal values---religious
religious

ppl: life A.D.
clothes: modesty, simple
Rokeach value survey
terminal and instrumental values
Rokeach value survey: terminal value
desired end states of existence
materialism
imp, ppl attach to items
Rokeach value survey: instrumental value
___
Sontag and Schlaters 2-D model
measuring involvement

focus

subject -only inclusion

measuring involvement