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13 Cards in this Set

  • Front
  • Back

selective attention

the focusing of conscious awareness on a particular stimulus

inattentional blindness

failing to see visible objects when our attention is directed elsewhere

change blidness

failing to notice changes in the environment

psychophysics

the study of relationships between the physical characteristics of stimuli, such as their intensity and our psychological experience of them

absolute threshold

the minimum stimulation needed to detect a particular stimulus 50% of the time

signal detection theory

a theory predicting how and when we detect the presence of a faint stimuli and background stimulation. Assumes there is no single absolute threshold and that detection depends partially on person's experiences, expectations, motivations, and alertness

subliminal threshold

when stimuli are below one's absolute threshold for conscious awareness

priming

the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response

difference threshold

the minimum difference between to stimuli required for detection 50% of the time. We experience the difference threshold as a just noticeable difference

weber's law

two stimuli must differ by a constnt minimum percentage (rather than a constant amount) to be percieved as different

sensory adaptation

diminished sensitivity as a consequence of constant stimulation

transduction

conversation of one form of energy to another. In sensation, the transforming stimulus energies, such as sights, sounds, and smells, into neural impulses our brains can interpret

wavelength

the distance from the peak of one light or souund wave to the peak of the next. Electromagnetic wavelengths vary from short blips of cosmic rays to the long pulses of radio transmission