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40 Cards in this Set

  • Front
  • Back
Measurement & Description
First goal of psychology is to develop measurement techniques that make it possible to describe behavior clearly and precisely. Way to measure the phenomenon under study.
Understanding & Prediction
Scientists believe they understand events when they can explain the reasons for the occurance of the events.
hypothesis
tentative statement about relationship between two or more variables.
variables
measurements, conditions, events or characteristics that are controlled or observed in a study.
Application & Control
scientists hope that info gathered will be practical in helping solve everyday problems. Once a phenomenon is understood it is more easily controlled.
Steps in Scientific Investigation
1. Formulate a hypothesis
2. Select research method & design of study
3. Collecting the date
4. Analyze data & draw conclusions
5. Report the findings
Step 1: Formulate a testable hypothesis
to be testable, scientific hypotheses must be formulated precisely and the variables under study must be clearly defined.
operational definition
describes the actions or operations that will be used to measure or control a variable. establish precisely what is meant by each variable in context of study.
Step 2: Select research method & design the study
figure out how to put hypothesis to an empirical test research method depends on nature of question under study.

once general method is chosen, must make detailed plan for executing study
Step 3: Collecting the data
procedures for making empirical observations and measurements
Step 4: Analyze data & draw conclusions
observations made in study are usually converted into numbers which constitute raw data of study
Step 5: Report the findings
write up concise summary of study and findsings
Relationship between theory, hypothesis, and research
an hypothesis is a statement about relationship between variables, but psychologists don't set out just to collect isolated facts so they construct theories which help them build toward better understanding, research furthers this.
Independent variable
IV

the stimuli

variable being manipulated
dependent variable
DV

response

variable being effected by manipulation
control group vs. experimental group
experimental; change in independent variable

control: similar subjects that do not receive any special treatment in regards to IV
extraneous variables
variables other than IV which have effects on the DV and are not normally considered
confounding variables
when two variables are linked together in a way that makes it difficult to sort out their effects

i.e. testing drugs; how it's being administered, other meds, weight etc.
random sampling/assignment
when each subject in a sample has equal likelihood of being selected
use and implications of placebo effect
when participants expectations lead them to experience a change even though they received a fake treatment.

30-40A% demonstrate placebo effect
impact of experimenter bias on results of investigation
experimenters expectations about outcome influence the results
single blind vs. double blind procedure
single-blind: patients don't know if they're part of control or experimental

double-blind: neither doctors nor patients know who is part of control/experimental
social desirability bias (courtesy bias)
patient's tendency to give socially acceptable responses
response set
tendency to respond to a question in a particular way

i.e. just start filling in answers
only type of research that investigates cause and effect relationship of variables
experiment
format and use of naturalistic observation
researcher engages in careful observation of behavior without intervening directly with subjects

strength: allows researcher to study behavior under conditions that are less artificial than in experiments

problem: researchers often have trouble making their observation unobtrusively so they don't affect patient's behavior.
format and use of survey (questionnaire)
researchers use questionnaires to gather info about specific aspects of participants' background and behavior.

strength: often used to obtain info on aspects of behavior that are difficult to observe directly, makes it easy to collect data on attitudes from large samples of participants

problem: depend on self-report data
format and use of case study
an in-depth investigation of an individual subject

variety of data collecting techniques: interviewing, direct observation, examination of records, psychological testing

typically involve investigators analyzing collection of case studies to look for patterns that permit general conclusions

strength: well suited for investigating certain phenomena such as psychological disorders

problem: highly subjective, researches focus selectively on info that fits with their expectations
anecdotal evidence
personal stories about specific incidents and experiences
mean
overall average
outliers
one number that is way off
extreme scores can skew the value of the mean
median
middle score that divides upper and lower half of the data set

even number of entries will have two medians
mode
data point that shows highest appearance

2 modes= bimodal
standard deviation
an index of the amount of variability in a set of data.

when variability is great SD is large
when variability is low SD is smaller
normal vs. skewed distribution
normal: when span of one SD in either direction covers approximately 68% of the overall data

skewed: when majority of numbers does not equal one SD plus or minus the mean
z score
measure of distance from the mean in units of SD
two types of statistics used by psychologists and scientists
descriptive and inferential
positive vs. negative correlations
positive: when 2 variables vary in the same direction
i.e. high gpa in high school = high gpa in college

negative: 2 variables that co-vary in opposite directions
what inferential stats help determine...
help researchers make decision:
are findings significant or reliable?

did stats match with hypothesis?
generalizability
to what extent findings apply to general population