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13 Cards in this Set
- Front
- Back
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Mass Media
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television, radio, newspapers, magazines, the internet and other means of popular communication
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High-tech polotics
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a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology
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Media events
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events purposely staged for the media that nonetheless olook spontaneous. Media events can be staged by almost anybody.
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Press confrences
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meetings of public officials with reporters- Roosevelt used many of these
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investigative journalism
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the use of detective-like reporting to unearth scandals, scams & schemes putting reporters & politicians opposite each other
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Print media
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newspapers and magazines
"yellow journalism" characterized newspapers at the turn of the century. magazines are dying out |
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broadcast media
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television and radio, brought government and politics into peoples homes and made politicians more aware of their appearnece
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narrowcasting
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cable tv and the internet. media programmin on cable tv or the internet that is focused on one topic and aimed at a particular audience
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beats
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specific locations from which news frequently emanates, such as congress or the white house
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trial balloons
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an intentional news leak for the purpose of assessing the political reaction
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Sound bites
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short video clips of approximately 15 sec
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policy agenda
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the issues that attraction the serious attention of public officials and other people activity involved in politics at the time
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policy entrepreneurs
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people who invest theri political "capital" in an issue. All depend on good images and good will
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